Value Positioning Workshop

Workshop Type:  1.5 Day Instructor Led Training.  Available in live or virtual/live formats.
Workshop Audience:  Sales
2WIN!® Pre-requisites: None

This hands on workshop focuses primarily on the sales person's role in the presentation of value throughout your sales process.  Your sales team will learn how to build and deliver a value based business case that justifies the acquisition of your company's products and services.  During the workshop, salespeople learn and practice our innovative techniques for researching, establishing, validating and building and presenting their business case in the appropriate venue, depending upon the stage of the sales process.

The workshop establishes a common focus and a shared methodology of value selling between the sales person and the pre-sales person, and other sales team members.  Value2WIN!™ ensures that everyone on the team understands and executes on their role in the discovery and demonstration processes, which lead to...

• Improved skills that help further sell the value of your solution throughout the sales cycle

• A competitively differentiated value selling approach

• Role definition for proving the value during the solution demonstration

• Establishing the salesperson as a trusted advisor to the prospect or customer

• Shorter sales cycles and improved win ratio

• Increased short term and long term revenue from new and existing customers