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2WIN! Global Team
Our People Make Us
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Bob Riefstahl, 2WIN! Global founder, Principal, and author, has excelled in the software industry for over 20 years. Bob is considered an expert by other sales and demonstration professionals because of his dedication to research and analysis of every aspect of software sales and demonstrations. He is in great demand as an educator, consultant and motivational speaker at conferences and conventions. Bob and his family live in Colorado Springs, Colorado, U.S.A. Favorite 2WIN! Moment Invariably, one of the objections that salespeople must deal with involves pricing: “You have the best software, but your price is just too high”. In a workshop in North Carolina involving software for the health care industry, there was one Click here to read more of Bob's story... |
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Ross Jacobsen, a 2WIN! Global Principal, has devoted his career to the field of software. He has over twenty years experience in the industry, including training, sales, sales support, implementation and customer support. Ross is passionate about developing educational products that focus on how students learn rather than how instructors teach. His experience makes him uniquely qualified to train software professionals. Ross and his family reside in Colorado Springs, Colorado, U.S.A. Favorite 2WIN! Moment The interesting thing about Discovery2WIN!™ is how it fills a hole in the training available for software pre-sales professionals. There are specialized programs for sales and plenty of degrees for technical people, but how does a pre-sales person... Click here to read more of Ross's story... |
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Pat Becker, a 2WIN! Global Principal, has been a sales leader in the software industry for over 30 years. His experience at every level and in every aspect of technology sales makes him uniquely qualified as a workshop leader. Through speeches, seminars, and workshops, Pat’s passion and motivational style has helped sales professionals around the world in reaching their full potential. Pat and his family make their home in Colorado Springs, Colorado, USA. Favorite 2WIN! Moment I am always impressed when a software executive takes the techniques from the Demo2WIN!® workshop and begins modeling the proper fundamentals. What a great role model for the sales team. In an Apply2WIN! coaching workshop.... Click here to read more of Pat's story... |
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Niel Powers has spent his career in all areas of the software industry, including sales, sales support, training, marketing, development, technical leadership, and executive leadership. He is an accomplished public speaker and company evangelist. Niel brings this wide background into every workshop and educational development assignment at 2WIN! Global. Niel and his family make their home in Colorado Springs, Colorado, U.S.A. Favorite 2WIN! Moment It was one of the first workshops that I had led. We were less than two hours into the workshop when one of the participants leapt from his seat, slapped the table hard, and yelled, “That’s It!” I wasn’t sure if he was just unhappy or if I was about to be escorted out of the building.... Click here to read more of Niel's story... |
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Ron Kendig, VP Marketing and Business Development, brings a breadth of experience to 2WIN! Global. Ron has previously held a number of executive positions, most recently as CEO of WinningStance, an independent representative of 2WIN! Global. Prior to that he was VP of marketing and business development for Xerox and served as marketing director for Heidelberg Druckmaschinen. Ron has a track record of consistently growing divisions through innovative marketing programs and sales leadership. Ron makes his home in Atlanta, Georgia, U.S.A. Favorite 2WIN! Moment I was conducting a workshop in California for a client that sells medical devices. One of the client's products was operating room booms and I had constructed an example... Click here to read more of Ron's story... |
2WIN! Global Professionals
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Gordon Amidon is a Business Development Representative on behalf of 2WIN! Global. He has devoted his entire career to the sale of complex products including software and technology. He has over 20 years experience working with several organizations including 17 years with a Fortune 100 company. Gordon and his family make their home in Jacksonville, Florida, U.S.A. Favorite 2WIN! Moment I work with new and prospective clients every day. In helping them define and plan their training program, we all need to remember to focus on the goal, not the event. Training is a means to an end, and the goal for our clients is simple – win more business. So yes, I’m always pleased to hear how much people enjoy our training, but.... Click here to read more of Gordon's story... |
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Rusty Bond has over 20 years of experience in software sales. In this time, he has served in roles from new account sales to developing and managing teams of sales professionals. Throughout his career, Rusty has been actively involved in both the strategic planning and execution of sales strategy as well as deep involvement in product demonstrations. Rusty’s enthusiasm, energy and professionalism result in engaging and highly effective workshops. Rusty and his family enjoy living in Pensacola, Florida U.S.A. Favorite 2WIN! Moment One of the most enjoyable aspects of conducting workshops is the opportunity to interface with, and to get to know, our customers. Last year I had the pleasure of working... Click here to read more of Rusty's story... |
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Jeff Hatten has spent his career selling and demonstrating software. At 2WIN! Global, he is both a sales representative and a highly effective facilitator. He consistently receives the highest possible marks for his workshop facilitation and from his clients. Jeff's style of humor and practical experience make his workshop delivery unique and riveting. Jeff and his family live in Colorado Springs, Colorado, U.S.A. Jeff's Favorite 2WIN! Moment I have taught many 2WIN! workshops and always have been so pleased to see how people react to the 2WIN! techniques. But, my favorite 2WIN! moment doesn't come from the classroom, it comes from the field, shortly after I went through the 2WIN! training myself as a student.... Click here to read the rest of Jeff's story... |
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Cheryl Reisdorff
is an extraordinary trainer whose enthusiasm is contagious. Cheryl has over 20 years of Adult Education experience including designing and teaching workshops for software sales and sales support. Her ten years in the software industry give her a wide range of experiences in pre-sales and business consulting to complement her training expertise. Cheryl delivers high energy workshops that delight and inspire her participants. Cheryl and her family live in Colorado Springs, Colorado, U.S.A Cheryl's Favorite 2WIN! Moment... I’m always pleased and a little surprised when the class takes over my job for me. It was my final class in Moscow, and there was one participant that purposely avoided.... Click here to read the rest of Cheryl's story... |
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Bill Strong is an Educational Consultant with a strong background in facilitating learning in sales, leadership, team development, and technology. Bill has over 30 years of experience in sales, sales management, and helping Fortune 500 firms plan and deliver educational programs designed to meet their strategic goals. Bill has worked with clients that span a wide range of industries and applications, from automotive to telecommunications, technology to transportation. Bill and his family make their home in Atlanta, Georgia, U.S.A. Bill's Favorite 2WIN! Moment... Every so often you get someone in a workshop that shows a tremendous commitment to change. They take every element to heart and work tirelessly to produce a stellar presentation in the workshop. While in South Africa, I met.... Click here to read the rest of Bill's story... |
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