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Anatomy of a Winning Demo: Trends of What Our Coaches Are Seeing
Three 2Win coaches pull apart a real demo to show what actually moves a deal.
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Register now to join the panel on July 23.
“Good demo.” And then the deal goes quiet.
You sit through the debrief and hear the same thing everyone else does: “good demo.” Three weeks later, the deal goes quiet anyway, and nobody in that debrief saw it coming.
The gap between a demo that feels good in the room and one that actually moves a buyer to act is almost impossible to see from inside your own work. It usually takes someone who watches demos for a living to catch it.
On July 23, three of 2Win’s coaches sit down with a real demo and call out exactly what’s working, what’s not, and why it matters to the deal.
Four things you’ll walk away with
The specific moments in a demo where deals quietly start to stall, before anyone in the room notices.
How to tell a demo that’s technically clean from one that’s actually persuasive.
What a coach hears in a debrief that most teams miss.
A sharper way to walk into your next demo, and your next debrief.
Three coaches who watch demos for a living
Chad Wilson
Chad built revenue teams at Microsoft, Salesforce, and SAP before designing the first industry-standard Software Demonstration Certification Program, now used to certify over 7,000 professionals across six continents.
Taunya Bunte
Taunya has spent 20+ years building learning organizations, running the full cycle from assessment to facilitation to measurement. Her background in organizational and speech communication gives her a sharp read on both change and the people going through it.
Jodi Wincheski
Jodi teaches Demo2Win! to sales pros who demo for a living, after 11 years casting for CBS’s Survivor and The Amazing Race (and one season competing herself). That instinct for reading people under pressure is what she brings to coaching.