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Understand stakeholders, manage objections, and create a winning deal strategy with Discovery2Win.


Discover What Matters to Your Audience

Discovery is a crucial part of any sales cycle – it enables salespeople to get to know their customer or prospect. To understand their needs. Their pain points. Their goals. Their motivations.


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Understand What Motivates Stakeholders

Participants learn how to approach discovery as a conversation, not an interrogation. How to craft strong questions in the moment, not simply read questions off a list. How to motivate multiple stakeholders. How to uncover the “real” objection. How to deal with difficult people.

And how to apply discovery to drive a winning deal strategy.

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Learn to motivate stakeholders

Get Discovery2Win Certified

Differentiate by how you sell

Show audiences that you see them and understand their needs before you show a product.

Gain influence with key stakeholders

Learn what matters to the people who matter most in your deal – the buyers.

Create a winning deal strategy

Discovery is only meaningful if the information shapes your deal. Our Win Plan gives you a repeatable, scalable strategy to apply discovery and advance your deals.


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Discovery2Win Workshop Topics

CDIM Framework (1) CDIM™ Discovery Framework

Don’t read questions off a list. Understand how to uncover the audience’s current state, desired state, impact and metrics with a real human conversation.

Objection Handling FishOn™ Objection Management Framework

Don’t “handle” objections. Turn them into an opportunity to learn and grow your influence.

Win PlanThe Win Plan

Take everything you learned during discovery and develop a winning plan that will help advance your deal.

Capstone Presentation Capstone Presentation

Put it all together by presenting a portion of your meeting using your Win Plan as a guide.


What You'll Learn During Discovery2Win


Connect With Audiences

Use emotional intelligence (EQ) and professional empathy to adapt to diverse stakeholders.

Manage Objections

Turn objections into opportunities to persuade and gain influence.

Focus On What Matters

Ruthlessly prioritize discovery leanings to focus the deal strategy.

2Win Skills Training Programs

We have programs for everyone who works in customer engagement. No matter your role, We’ve got you covered.


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Communicate Your Value


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Storytelling2Win Badge 2024

Influence Client Decisions


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Storytelling2Win Badge 2024 (1)

Inspire Client Action


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Winning With Executives Badge 2024
Winning With Executives

Secure Executive Support

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Request a Detailed Overview and Agenda

Want to know what happens day-by-day during a Demo2Win workshop? Or do you want us to send that information to your manager? We’ve got you covered – just click the button below.

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What Participants Have Said About Discovery2Win!

I got out of this what I was expecting and really hope to start using this methodology in my sales engagements.
Jon Whiteoak
Solution Engineer - Salesforce
I enjoyed the format of starting with objection handling to discovery, to then applying and presenting the discovery. [Our Facilitator] did an amazing job using examples and made the training fun and entertaining.
Justin Noll
Enterprise Account Executive - Evisort
I think this was the most value I’ve obtained in the shortest amount of time I’ve spent in any Sales training. This will have an immediate impact on my deals.
Kyle MacKenzie
Enterprise Sales Representative - Smartsheet
I usually hate classes that do role-playing, the awkwardness of them is just dreadful. However, picking a real-life engagement felt more like a collaborative effort with a peer.
Todd Preece
Sr. Advisory Solution Consultant - ServiceNow

Discovery2Win Training



Grow Your Influence with 2Win!

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Ready to make your team more effective, impactful and persuasive? Let’s talk.


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