CLIENT SUCCESS TRAINING PROGRAM

Collaborative. Insightful. Transformative. Long-Lasting Results. 

The struggle is real. Customer Success (CS) teams need to build executive relationships. Yet, they often get pulled into tactical day-to-day client necessities. Here’s the challenge: the barrier to exit for many SaaS solutions is low. It’s up to CS teams to motivate clients to adopt the stickiest parts of the solution, establish the solution as mission-critical, and dramatically raise the barrier to exit. 

World-class CS teams preserve revenue and cultivate expansion opportunities. They go beyond adoption. They uncover new use cases, identify growth opportunities, and create raving fans who eagerly introduce new stakeholders. 

Your Success2Win client success training program teaches participants how to become strategic partners who deeply understand client motivations. Success2Win alumni inspire action, accelerate decision-making, and grow their footprint. 

Participants learn how to approach client conversations with genuine curiosity, ask thoughtful questions, expand their influence, manage multiple stakeholders, and inspire action. They learn how to deliver bad news while managing frustrated customers and preserving client relationships. They grow to be seen as a valued advocate instead of just another vendor. 

Self-paced lessons use modern and engaging video production and graphics to enhance engagement and learning. Each lesson features 2Win experts that guide the participants through their knowledge journey and exercise completion. 

• · Understand the motives of client stakeholders and strategically articulate pain, value, and insight. 

  · Strategically position conversations above features and functions to connect your value to stakeholder motivations and goals. 

  · Develop team consistency with a repeatable and efficient process and structure. 

  · Secure client loyalty and drive renewals and expansion. 

Engineered to Deliver Long Lasting Results – Demo2Win is an annual training program that modernizes how your team learns and applies winning demo skills and tactics. The training consists of three distinct phases: leadership preparation, participant workshop, and ongoing guidance and reinforcement. This innovative approach to training ensures the winning skills your participants learn in the launch phase of the mission become long-lasting behavioral changes, safeguarding your investment and providing continual returns. 

• Designed with Virtual in Mind –  Most skills-based training companies have implemented virtual training with exhausting lectures and slide-sharing. Not 2Win! We architected and purpose-built our virtual training courses to be flexible, impactful, and practical. Uniquely designed for an online training format. 
• Proven Satisfaction – Our virtual training satisfaction scores are equivalent to our in-person scores. We’re keeping presales, sales, and client success engaged that results in an immediate impact your team’s effectiveness. 
• Masterful Virtual Delivery and Coaching – No technical difficulties. No sound quality issues. No excuses. 
• Quality Development and Production  – Our lessons and exercises are bite-sized and easy to digest. We use high-quality video, graphics, and activities to create a learning experience that is interesting, challenging, and educational. 
• Grow at Your Own Pace – We scale globally for even the largest enterprises and audiences. 
• A Unique Take on Virtual Training – 2Win! virtual training offers a combination of user-friendly mobile tools, web-enabled video platforms, and virtual coaching so your most expensive resources gain immediate and long-lasting benefit to your strategic goals.

What is the core objective of the Success2Win program? 

• The Success2Win client success training program is designed to empower Customer Success (CS) teams to build strong executive relationships, motivate clients to adopt key aspects of SaaS solutions, and ultimately raise the barrier to exit by establishing the solution as mission-critical. 

What skills will participants develop through this program? 

• Participants learn to expand their influence, engage in client conversations with genuine curiosity, manage client frustrations, deliver bad news effectively, and be seen as valued advocates rather than just vendors. 

How does Success2Win help in dealing with client objections and frustrations? 

• The program teaches participants to use emotional intelligence (EQ) and professional empathy to turn objections, frustrations, or barriers into opportunities to persuade and gain influence. 

What are the key benefits of the Success2Win program? 

• The program focuses on understanding client stakeholder motives, positioning conversations strategically, developing a consistent and efficient process, and driving client loyalty for renewals and expansion. 

How does Success2Win ensure the program’s impact on actual client engagements? 

• The program provides practical examples and exercises that mirror real-world scenarios, ensuring that participants can apply what they learn directly to their client engagements.