Executive Engagement Training Program

Strategic. Empowering. Influential. Long-Lasting Results 

You’ve finally made it. You're meeting with the C-Suite. It’s taken you considerable time to get here. You’ve met with department leaders. You’ve cultivated relationships. You’ve presented to diverse stakeholders. You’ve earned this meeting. Now, it’s time to execute and gain your executive. sponsorship. 

Then something unexpected happens. You were told the CEO was excited, yet they seem disinterested. You thought you’d have 30 minutes, but you only have 5. You planned to talk about a particular topic, but the executives want to talk about something else. It’s now your job to keep this deal on track because you won’t get another chance. 

Winning with Executives is all about handling these situations with poise and confidence, presenting with an executive presence, gaining the executives’ respect, and securing sponsorship or approval.  

Participants learn proven tactics for managing executive conversations. They identify and align their solution to executive-level priorities. Participants plan for a critical executive conversation, elevate the discussion from feature-function to executive strategy, identify subtle shifts in the executive's approach, realign, refocus, adapt, and lead the conversation to their intended outcome.

1. Welcome and Downloads 

2. Foundations 

3. Preparing for Executive Engagements 

4. Connecting to Executive Priorities 

Self-paced lessons use modern and engaging video production and graphics to enhance engagement and learning. Each lesson features 2Win experts that guide the participants through their knowledge journey and exercise completion. 

• · Build confidence in your sellers' ability to lead successful executive interactions. 

  · Understand the motives of decision-makers and articulate goals, challenges, value and insight 

  · Execute with executive presence in high-profile executive interactions. 

  · Integrate executive perspective throughout a sales engagement to consistently connect your solution to client executive priorities. 

  · Protect against no decision by understanding the non-software-related executive-level improvement strategies that could compete for budget and mindshare with your proposal 

Engineered to Deliver Long Lasting Results – Demo2Win is an annual training program that modernizes how your team learns and applies winning demo skills and tactics. The training consists of three distinct phases: leadership preparation, participant workshop, and ongoing guidance and reinforcement. This innovative approach to training ensures the winning skills your participants learn in the launch phase of the mission become long-lasting behavioral changes, safeguarding your investment and providing continual returns. 

• Designed with Virtual in Mind –  Most skills-based training companies have implemented virtual training with exhausting lectures and slide-sharing. Not 2Win! We architected and purpose-built our virtual training courses to be flexible, impactful, and practical. Uniquely designed for an online training format. 
• Proven Satisfaction – Our virtual training satisfaction scores are equivalent to our in-person scores. We’re keeping presales, sales, and client success engaged that results in an immediate impact your team’s effectiveness. 
• Masterful Virtual Delivery and Coaching – No technical difficulties. No sound quality issues. No excuses. 
• Quality Development and Production  – Our lessons and exercises are bite-sized and easy to digest. We use high-quality video, graphics, and activities to create a learning experience that is interesting, challenging, and educational. 
• Grow at Your Own Pace – We scale globally for even the largest enterprises and audiences. 
• A Unique Take on Virtual Training – 2Win! virtual training offers a combination of user-friendly mobile tools, web-enabled video platforms, and virtual coaching so your most expensive resources gain immediate and long-lasting benefit to your strategic goals.

What is the main goal of the Winning With Executives training program? 

• The executive training program aims to equip participants with skills to confidently handle high-stakes meetings with C-suite executives, focusing on maintaining poise, presenting with an executive presence, and gaining and keeping executives' respect. 

What key skills are developed in this training program? 

• Participants learn to manage executive conversations, align solutions to executive-level priorities, plan critical executive interactions, and adapt when conversations veer off the expected path. 

How does Winning With Executives prepare participants for unexpected scenarios in executive meetings? 

• The executive training program includes exercises to build winning strategies for executive conversations, effectively respond to different executive behaviors, and prepare for various contingencies to keep deals on track. 

What are the primary benefits of the Winning With Executives training program? 

• Benefits include building confidence in leading executive interactions, understanding decision-makers' motives, executing with executive presence, and integrating an executive perspective throughout sales engagements. 

Is the Winning With Executives content customizable to specific business needs? 

• Yes, the content is tailored based on a pre-launch discovery session with the 2Win Expert Coach to understand each business's unique needs and operating model. 

How does Winning With Executives enhance participants' abilities to deal with high-level executives? 

• The program focuses on building strategies and skills to confidently lead executive interactions, understand and articulate their goals and challenges, and execute with an executive presence in high-profile meetings.