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2Win! Blog

Training Insights from Presales to Customer Success

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The best part of training people is watching where they go

3 min read

Why 2Win Teamed Up With 2nd Connections: Helping People Grow Their Careers Is What Keeps Us Going

Ask anyone at 2Win what the best part of the job is, and you’ll hear some version of the same answer. It’s watching the people we train go on to do great things. Someone lands the role they wanted, earns a promotion, or ends up leading a team of...

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How the Sales Cycle is Collapsing

7 min read

How the Sales Cycle Has Condensed Into One Executive Meeting

Dana has thirty minutes with the CFO of a regional food distributor, and it's her first real conversation with anyone at the company. There was no...

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The Executive Pivot Framework

6 min read

The Executive Pivot Framework: What to Do When the Meeting Changes

Nine minutes into a 30-minute meeting, the CIO pushes back from the table. "Let me stop you there," she says. "What I really need to know is whether...

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Drive your next executive meeting

5 min read

Driving vs. Reacting: Execs Don't Want More Info, They Want Faster Results

John Coker, 2Win's VP of GTM Advisory, played basketball at a college level for years before he ever stepped onto an NBA court. He could read a...

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One Demo, Three Stakeholders: How to Layer Impact Statements Without Losing the Room

6 min read

One Demo, Three Stakeholders: How to Speak to the End User, the Manager, and the Exec at Once (Prospecting)

You walk into the room, and discovery has gone your way. There's the end user who'll live in the product, the departmental manager who signs off on...

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Sales Kickoff Planning

6 min read

Three Days and Hope: Why Your Sales Kickoff Won't Change How Anyone Sells (Prospecting)

A full selling year is roughly 250 working days. Your annual sales kickoff takes three of them. That's a meaningful investment, and it's the window...

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Account team demo roles

6 min read

What Features to Show Should Be the Last Question, Not the First

The calendar invite lands in the SE's inbox on a Tuesday afternoon. Three lines underneath it: show the mobile app, the automated dispatch, and the...

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Person giving feedback

6 min read

Why Your Post-Demo Debrief Only Goes One Direction

Right after a demo wraps, there's almost always a Slack thread. The AE writes first: "Opener ran long. You got stuck on the security question,...

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What actually decides the deal

5 min read

The transcript has everything except the one thing that matters.

What forty accurate minutes still can't tell your SE Open a discovery call now and you find forty accurate minutes waiting for you. Every stakeholder...

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