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2 min read

Neurology, Storytelling, and SaaS Sales

Did you know presentations with visuals decrease retention and comprehension? According to Psychologist Marc Coutanche from the University of Pittsburgh, author of Popular Mechanics, your brain is terrible at multitasking. So, where visuals in a...

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3 min read

Investing in the Emotional Intelligence of Your Solutions Architect

Investing in the emotional intelligence of your teams or your organizations may sound like an HR problem. After all, shouldn’t hiring practices be...

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Non-Verbal Communication

3 min read

Relationship Building Presales Tools: Non-Verbal Communication Cues

The presales tools we offer at 2Win are about more than delivering demos that advance sales velocity; we are looking to also advance your ability to...

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Non-Verbal Communication

2 min read

Authority Building Non-Verbal Communication Cues for Presales Consultants

We are in a constant state of receptivity. Our brains are taking things in, whether we are conscious of the processing or not. Most sales training...

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Business Storytelling Training Course

3 min read

Cultivating Professional Empathy with Storytelling

Entering into business relationships, like all relationships, requires understanding. Different relationships have different understandings, and...

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Business Storytelling Training Course

4 min read

SaaS Sales Superpower: Client First Storytelling

Our programs, from Demo2Win to Storytelling2Win, provide in-depth instruction on building connections with audiences and adding value to client...

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Headshots of Chad Wilson and Tony Francetic

3 min read

Demofest 2024: A Dive into Tony Francetic's Stoic Mindset

Who is Tony Francetic? Director of Presales Support at Thomson Reuters At this year's Demofest, Tony Francetic, Director of Presales Support at...

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Headshots of Chad Wilson and Eoin Kavanagh

2 min read

Demofest 2024: Embracing the Competition with Eoin Kavanagh

Who is Eoin Kavanagh Lead Sales Engineer at Gong and Creator of Demo Persona Eoin Kavanagh, Lead Sales Engineer at Gong and the brains behind Demo...

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Your Guide to Handling Objections

4 min read

Your Guide for Handling Objections

Sales, presales, and client success professionals are routinely confronted with objections, tough questions, and customer concerns. These situations...

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4 min read

Applying Discovery

There are three steps to Applying Discovery:

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