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2 min read

Emotional Resonance in a B2B Environment: How Do We Achieve Resonance With Stakeholders?

Emotional resonance is key to motivate buyers and help them get “across the bridge.” Here’s how to create emotional resonance in a B2B environment.

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3 min read

5 Steps to Simplifying your Sales Cycle

Simplifying your sales cycle, such as adapting HubSpot's flywheel, is critical in an environment where buyers crave simplicity. Here are 5 steps to...

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5 min read

Tell-Show-Tell: The Most Powerful Demo Technique

Tell-Show-Tell is one of the most powerful techniques a presenter can use in a software demo. This post is a conversation about Tell-Show-Tell...

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Discovery Mistakes

3 min read

5 Critical Sales Discovery Mistakes and How To Avoid Them

Making mistakes during sales discovery can be the difference between an impactful demo, or a demo that falls flat. Here are 5 critical sales...

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Surprise! Can you Demo...

9 min read

Surprise! Can you Demo…

Proper discovery is important for a million reasons, but the one we’re going to focus on today is how discovery dictates what you cover in each demo....

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3 min read

Accelerate your Deal Velocity with a Modern Demo Process

Accelerating your deal velocity requires a modern demo process. Read on to learn how you can accelerate your deal velocity with these tips from Bob...

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4 min read

A Seat at the Table – A Case for Pre-sales Leadership

Perhaps you can relate to a situation from your past. You are eight years old and attending a large family holiday dinner. It is time to eat, and as...

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4 min read

Technobabble: The Demo Crime We See on Star Trek

Technobabble is the demo crime we see on Star Trek – let’s talk about the impact it has. Strap in – we’re going to get a bit nerdy in this one....

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2 min read

Bridging the Gap Between Buyers & Sellers: How to Build Trust for the Journey

Sometimes it feels like there’s a gap between B2B buyers and sellers; 2Win’s techniques can help you bridge the gap between buyers and sellers so you...

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