5 min read
t’s that time of year again – time to plan your 2024 sales kickoff (SKO). Sales kickoffs are tricky to plan, because everyone in the organization wants sales to do something. Product wants sales to pitch the latest and greatest features. Marketing...
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9 min read
What if the Bluth Family from Arrested Development spoke at your 2024 SKO is our take on a potential SKO session featuring the dysfunctional Bluth...
2 min read
What if your favorite TV characters spoke at your 2024 Sales Kickoff 2024 SKO is our take on SKOs with celebrity or other “star” speakers. Want to...
6 min read
The Streisand Effect is why you should stop telling the audience that your demo is broken, because all you’re doing is drawing more attention to the...
5 min read
Transforming a good demo into a great demo is key to driving your deals forward. Here are 9 tips to transform your demos.
8 min read
Discovery “On-The-Fly” is when, for a variety of reasons, you have to run discovery in the same meeting as a demo. In this article, you’ll learn how...
4 min read
Executive conversations can be tough. This framework can help you lead executive conversations in order to close more business.
2 min read
Emotional resonance is key to motivate buyers and help them get “across the bridge.” Here’s how to create emotional resonance in a B2B environment.
5 min read
Tell-Show-Tell is one of the most powerful techniques a presenter can use in a software demo. This post is a conversation about Tell-Show-Tell...
3 min read
Making mistakes during sales discovery can be the difference between an impactful demo, or a demo that falls flat. Here are 5 critical sales...
