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4 min read

What Professional Basketball Can Teach us About Executive Sales Conversations

Executive sales conversations are critical for B2B sales engagements, especially larger enterprises. Chad Wilson, 2Win’s VP of Operations, sits down with John Coker, 2Win’s VP of sales and former NBA player, about how being a professional athlete...

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1 min read

Demo Lessons from the 24th Century

Strap in - we're going to get a bit nerdy in this one. Engage!

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1 min read

Free Webinar: Close Deals Faster

We are excited (or 'chuffed' if you are one of our UK friends) to announce the launch of 2Win! Bridge! A new innovative video platform and production...

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2 min read

Sales Kickoff Success 2024- Breakout Sessions

Part 1 and Part 2 of this series revealed our secret ingredients for successful SKO keynote speakers and SKO soft-skills training sessions. We...

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2 min read

Sales Kickoff Success 2024- Soft Skills Training

In Part 1 of this series, we focused on how you can ensure the success of your Keynote speakers. In part two of this series, we will explore why an...

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2 min read

Sales Kickoff Success 2024- Choosing the Right Keynote Speaker

Ahhh, the glory days of a sales kickoff (SKO), where hundreds or even thousands meet for an energizing five days in places like Las Vegas, Singapore,...

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2 min read

Leverage Video Before, During, & After Your Next Software Demo!

If you’re in Sales or PreSales in a technology company, you know all about the importance of securing the “technical win.” Accomplishing this step...

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4 min read

How Does Basketball Translate Into Winning with Executives?

In light of a thrilling NBA championship win by the Milwaukee Bucks and what will likely be the most competitive Olympic basketball competition in...

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4 min read

The Art of Storytelling in Business: 20 Places to Utilize Storytelling

It is hard to argue the value and impact of storytelling in business. Great stories capture people's attention, imaginations, and emotions....

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5 min read

Why a Winning Demo Comes Down to 2%

What do the modern Olympic games and winning sales demos have in common? 2% That is the statistical difference between the average Gold Medal and...

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