3 min read
2Win!: Jan 31, 2025 10:57:29 AM
AI integrations continue to transform sales organizations. Sales and marketing are working more closely than ever before, and buyers are more often taking the first step toward software sellers. The way we sell is changing, and in 2025, we are...
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6 min read
2Win!: Jan 31, 2025 10:55:27 AM
Who doesn’t love a shortcut? We take hundreds of mental shortcuts daily. Our brains are downright lazy when faced with thousands of neurological...
3 min read
2Win!: Jan 17, 2025 9:52:27 AM
Imagine yourself walking into a store, being greeted, and then being interrogated until the retailer finds exactly the product you want. Even if they...
3 min read
2Win!: Nov 12, 2024 11:24:50 AM
The end of the year is approaching, and teams are gearing up for their Sales Kickoff (SKO)—a time to set the vision, energize the team, and prepare...
2 min read
2Win!: Nov 12, 2024 10:54:51 AM
Sales Kickoffs (SKOs) are major investments that set the tone for the year, align vision and strategy, and ultimately get everyone motivated and...
1 min read
2Win!: Oct 16, 2024 10:27:43 AM
At DEMOFESTx London, Tom Edwards, Consensus Global Adoption Leader at BlackLine, delivered a presentation on the evolving role of presales in today's...
3 min read
2Win!: Sep 24, 2024 9:31:57 AM
Taming Complexity The Art of Deconstructing Traditional SaaS Demos for the Modern Buyer The way solutions consultants present and communicate...
2 min read
2Win!: Sep 24, 2024 9:25:39 AM
Balancing Scope, Cost, and Time The Content Conundrum in Modern GTM Strategies Companies face challenges balancing their GTM goals for content...
2 min read
2Win!: Sep 24, 2024 9:19:39 AM
The Broken Supply Chain of Content Why GTM Teams Struggle with Concept-to-Content Processes Modern Sales organizations fiercely compete to offer a...
4 min read
2Win!: Sep 4, 2024 2:42:50 PM
Imposter Syndrome is a psychological phenomenon in which people doubt their success or competence. This syndrome and how it impedes progress or...
