5 min read
2Win!: Sep 5, 2026, 9:57:05 AM
What forty accurate minutes still can't tell your SE Open a discovery call now and you find forty accurate minutes waiting for you. Every stakeholder quote, every number, every objection, timestamped and searchable. It looks like preparation, and it...
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6 min read
2Win!: Aug 31, 2026, 9:47:33 AM
The board deck is due Friday. Pipeline coverage sits at 3.8x, comfortably above the 3x target RevOps set at the start of the year, and the top of the...
5 min read
2Win!: Aug 25, 2026, 8:28:12 AM
Dana was getting feedback from a 2Win coach on a recent call she was proud of. The questions were open-ended, the notes were clean, and the call...
7 min read
2Win!: Aug 17, 2026, 9:37:35 AM
Three pillars of earned influence, from a conversation with Dan Conway, Chad Wilson, and Jack Cochran ahead of SOLCON 2026. Watch the full recap.
7 min read
2Win!: Aug 9, 2026, 10:25:30 AM
You're twenty minutes into a discovery call that's going well. The prospect has been open, the questions have landed, and then you ask about next...
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7 min read
2Win!: Jul 31, 2026, 12:00:05 PM
Watch the full Webinar:
6 min read
2Win!: Jul 26, 2026, 1:29:33 PM
Current and Desired Aren't Discovery. They're the Setup. The call went well by every measure an AE learns to track. The prospect, a Director of...
5 min read
2Win!: Jul 17, 2026, 12:00:00 AM
Your SE jumps on the call. The prospect has already watched the interactive product tour, run a competitive comparison through an AI tool the night...
5 min read
2Win!: Jul 12, 2026, 11:33:32 AM
We've sat in the back of the room for a lot of demos. Different products, different industries, different levels of polish. A scrappy three-person...
6 min read
2Win!: Jul 6, 2026, 2:32:29 PM
You walk into the room, and discovery has gone your way. There's the end user who'll live in the product, the departmental manager who signs off on...
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