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Beyond the Bookshelf: Atomic Habits

6 min read

Beyond the Bookshelf: The Atomic Demo Advantage (Small Habits, Big Wins)

Watch the Video: Beyond the Bookshelf: Atomic Habits Every January, sales teams make the same promise. This is the year our demos finally change everything. New tools. New decks. New messaging. The intent is good. The results? They remain largely...

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Why Your Demos Aren't Converting

6 min read

Why Your Demos Aren't Converting (And How Elite Sales Teams Fix It)

Two sales teams. Same product. Same quarter. Radically different results.

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The Executive's 2% Edge: How Elite Leaders Build High-Performing Teams That Actually Win

4 min read

The Executive's 2% Edge: How Elite Leaders Build High-Performing Teams That Actually Win

We've seen it before: An executive who first crushed it as an individual contributor, led high-performing teams as a manager, and earned their seat...

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Beyond the Bookshelf: Talent is Overrated

7 min read

Performance Isn't Accidental: What Talent Is Overrated Teaches Us About Excellence

From Beyond the Bookshelf: Watch our latest book review.

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The New Metrics That Matter: Why Your 2026 Discovery Strategy Needs a Complete Overhaul

4 min read

The New Metrics That Matter: Why your deals stall in late-stage

A CRO stares at their dashboard. Pipeline looks healthy. Reply rates are up. Meetings are booked. Three months later, deals are stuck. Forecast...

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The Atomic Demo: How Micro-Improvements Compound Into Massive Product Presentation Wins

4 min read

The Atomic Demo: How Micro-Improvements Compound Into Massive Product Presentation Wins

Every January, sales and presales teams make the same promise. This is the year our demos finally change everything. New tools. New decks. New...

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5 min read

The New Rules of Hiring: Navigating 2025's Transformed Job Market

The hiring landscape has fundamentally shifted. When a single job posting attracts 208 applications in 48 hours, a number that would have seemed...

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Are Presales Humans Redundant or More Valuable Than Ever?

3 min read

Are Presales Humans Redundant or More Valuable Than Ever?

Buyers now spend just 17% of their buying journey with sellers.

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