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The Human Edge: Why Storytelling Matters More Than Ever in Sales
2Win!: Jan 23, 2026 5:45:06 PM
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2Win!: Jan 23, 2026 5:45:06 PM
4 min read
The Executive's 2% Edge: How Elite Leaders Build High-Performing Teams That Actually Win
2Win!: Jan 16, 2026 12:00:01 AM
We've seen it before: An executive who first crushed it as an individual contributor, led high-performing teams as a manager, and earned their seat...
7 min read
Performance Isn't Accidental: What Talent Is Overrated Teaches Us About Excellence
2Win!: Jan 12, 2026 12:00:00 AM
From Beyond the Bookshelf: Watch our latest book review.
4 min read
The New Metrics That Matter: Why your deals stall in late-stage
2Win!: Jan 9, 2026 12:00:00 AM
A CRO stares at their dashboard. Pipeline looks healthy. Reply rates are up. Meetings are booked. Three months later, deals are stuck. Forecast...
4 min read
The Atomic Demo: How Micro-Improvements Compound Into Massive Product Presentation Wins
2Win!: Jan 2, 2026 10:23:14 AM
Every January, sales and presales teams make the same promise. This is the year our demos finally change everything. New tools. New decks. New...
5 min read
The New Rules of Hiring: Navigating 2025's Transformed Job Market
2Win!: Dec 23, 2025 12:57:46 PM
The hiring landscape has fundamentally shifted. When a single job posting attracts 208 applications in 48 hours, a number that would have seemed...
3 min read
Stop Using AI Like a Faster Horse: The Shift Sales Teams Must Make Now
2Win!: Dec 15, 2025 12:00:01 AM
AI is everywhere in sales right now—and most teams are using it the exact same way.
3 min read
Are Presales Humans Redundant or More Valuable Than Ever?
2Win!: Dec 12, 2025 12:00:00 AM
Buyers now spend just 17% of their buying journey with sellers.
2 min read
How Improved Demo Execution Accelerates Your POC Timeline
2Win!: Dec 8, 2025 12:00:02 AM
Every time a buyer asks for a POC, something has already gone wrong.
3 min read
When AI Demos Miss the Point: How to Avoid the “So What?” Crime
2Win!: Dec 5, 2025 12:00:00 AM
When AI Demos Miss the Point: How to Avoid the “So What?” Crime