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Every sales leader knows the feeling. Your team has product knowledge. They can demo features. They understand the technology.
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The verdict is in: every buying decision is an emotional decision—just justified rationally.
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Picture this: a buyer walks into their first conversation with your sales team already knowing more about your company than you know about them.
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2Win!: Nov 14, 2025 12:00:00 AM
Discovery isn't what's holding us back, it's how we're using it.
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2Win!: Nov 10, 2025 10:58:29 AM
Even with AI and endless data at our fingertips, we still make decisions with our emotions before logic.
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2Win!: Nov 7, 2025 5:14:31 PM
AI has changed how we capture information.
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2Win!: Nov 5, 2025 6:26:35 PM
The Irony of Efficiency Your AI note-taker is capturing every word. And that might be exactly the problem.
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2Win!: Nov 3, 2025 2:45:10 PM
The principles of discovery haven’t changed. But everything around it has.
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2Win!: Oct 29, 2025 1:29:47 PM
AI can do a lot for you before an executive meeting.
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