1 min read
Show Off Your 2Win! Certification on LinkedIn
2Win!: Oct 24, 2025 3:44:59 PM
Learn how to add your 2Win! Certification badge to your LinkedIn profile.
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2Win!: Oct 24, 2025 3:44:59 PM
2 min read
From Slides to Substance: Communicating What Executives Value Most
2Win!: Oct 23, 2025 11:25:49 AM
When Preparation Becomes the Problem The goal of executive communication isn't to get through your slides – it's to get through to your audience.
2 min read
The Wrong Turn: How Quick Assumptions Break Executive Alignment
2Win!: Oct 10, 2025 11:20:34 AM
Picture this: you are in a conversation with an executive when they ask you a question with a familiar word or phrase, and without missing a beat,...
3 min read
The Mode Shift: When Executives Change Gears Mid-Meeting
2Win!: Oct 10, 2025 11:12:13 AM
Have you ever walked into a meeting with an executive and thought, "I've got this," only to be completely thrown of course?
3 min read
Not Another SKO: The Monday Morning Test
2Win!: Oct 10, 2025 10:35:39 AM
Budgets are tighter, AI is everywhere, and sellers are armed with more. A recent webinar with Workiva's Sales Enablement Leader, Kim Fisher, who has...
4 min read
AI in Sales: Stop Looking for Problems, Start Solving Friction
2Win!: Oct 6, 2025 1:57:04 PM
The enterprise AI adoption playbook is broken. Companies are hiring consultants, launching transformation initiatives, and building AI-first...
3 min read
The Power Struggle: Who's Really Running the Show?
2Win!: Sep 26, 2025 4:58:19 PM
We have all seen this happen: you are on a call with an executive and instead of a team seamlessly passing the baton, it feels like a game of...
4 min read
The AI Curve Is Bending: Where Sellers Should Stay Curious (and Where to Streamline)
2Win!: Sep 26, 2025 4:57:20 PM
AI fatigue is real but AI isn't slowing down, and neither are the conversations around it.
3 min read
Demo Crime: Do What You Normally Do
2Win!: Sep 16, 2025 4:32:40 PM
In the fast-paced world of sales and presales, a great demo can make or break a deal. Yet time and again, teams fall into the same traps—classic...
3 min read
Stories That Stick: How To Be Remembered In Any Room
2Win!: Sep 12, 2025 1:30:23 PM
There's a moment in every software demo when you can feel the audience slip away. Maybe it's the glazed look when you dive into feature number 47, or...