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Storytelling

Business Storytelling Training Course

3 min read

Cultivating Professional Empathy with Storytelling

Entering into business relationships, like all relationships, requires understanding. Different relationships have different understandings, and...

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Business Storytelling Training Course

4 min read

SaaS Sales Superpower: Client First Storytelling

Our programs, from Demo2Win to Storytelling2Win, provide in-depth instruction on building connections with audiences and adding value to client...

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5 min read

Choosing The Right Story for the Right Moment

Choosing the Right Story for the Right Moment Choosing the right story to share at the right moment is important to significantly impact your...

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6 min read

Business Storytelling Foundations: Step-by-Step Guide

At 2Win, we often say, "The only thing worse than never telling a story... is telling a bad one." Stories in a business environment should always be...

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2 min read

Sales Kickoff Success 2024- Breakout Sessions

Part 1 and Part 2 of this series revealed our secret ingredients for successful SKO keynote speakers and SKO soft-skills training sessions. We...

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2 min read

Sales Kickoff Success 2024- Soft Skills Training

In Part 1 of this series, we focused on how you can ensure the success of your Keynote speakers. In part two of this series, we will explore why an...

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2 min read

Sales Kickoff Success 2024- Choosing the Right Keynote Speaker

Ahhh, the glory days of a sales kickoff (SKO), where hundreds or even thousands meet for an energizing five days in places like Las Vegas, Singapore,...

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4 min read

The Art of Storytelling in Business: 20 Places to Utilize Storytelling

It is hard to argue the value and impact of storytelling in business. Great stories capture people's attention, imaginations, and emotions....

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5 min read

Your Virtual Sales Kickoff NEEDS to Tell a Story

When your executives take the virtual stage at your upcoming Sales Kickoff (SKO), a story needs to be told. Here’s the scenario. 2020 has been an...

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4 min read

Once Upon a Time…

When I hear that phrase, I remember reading bedtime stories to my sons when they were youngsters. As adults, stories help us understand complex...

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