3 min read
2Win!: Sep 16, 2025 4:32:40 PM
In the fast-paced world of sales and presales, a great demo can make or break a deal. Yet time and again, teams fall into the same traps—classic...
3 min read
2Win!: Sep 12, 2025 1:30:23 PM
There's a moment in every software demo when you can feel the audience slip away. Maybe it's the glazed look when you dive into feature number 47, or...
2 min read
2Win!: Jul 3, 2024 12:12:54 PM
Did you know presentations with visuals decrease retention and comprehension? According to Psychologist Marc Coutanche from the University of...
3 min read
2Win!: Jun 12, 2024 9:04:31 AM
Entering into business relationships, like all relationships, requires understanding. Different relationships have different understandings, and...
4 min read
2Win!: Jun 12, 2024 8:09:33 AM
Our programs, from Demo2Win to Storytelling2Win, provide in-depth instruction on building connections with audiences and adding value to client...
5 min read
2Win!: Mar 27, 2024 11:54:50 AM
Choosing the Right Story for the Right Moment Choosing the right story to share at the right moment is important to significantly impact your...
6 min read
2Win!: Mar 26, 2024 11:01:50 AM
At 2Win, we often say, "The only thing worse than never telling a story... is telling a bad one." Stories in a business environment should always be...
7 min read
Business storytelling needs to follow a set of rules in order to land with audiences. Sometimes storytellers are given the advice to “never let the...
