Skip to the main content.
Contact Us Online Learning
Contact Us Online Learning

2Win! Blog

Training Insights from Presales to Customer Success

Sign Up Today

Business Storytelling

2 min read

Neurology, Storytelling, and SaaS Sales

Did you know presentations with visuals decrease retention and comprehension? According to Psychologist Marc Coutanche from the University of...

Read More
Business Storytelling Training Course

3 min read

Cultivating Professional Empathy with Storytelling

Entering into business relationships, like all relationships, requires understanding. Different relationships have different understandings, and...

Read More
Business Storytelling Training Course

4 min read

SaaS Sales Superpower: Client First Storytelling

Our programs, from Demo2Win to Storytelling2Win, provide in-depth instruction on building connections with audiences and adding value to client...

Read More

5 min read

Choosing The Right Story for the Right Moment

Choosing the Right Story for the Right Moment Choosing the right story to share at the right moment is important to significantly impact your...

Read More

6 min read

Business Storytelling Foundations: Step-by-Step Guide

At 2Win, we often say, "The only thing worse than never telling a story... is telling a bad one." Stories in a business environment should always be...

Read More

7 min read

The rise and fall of SnackWell’s and the 90s’ low fat craze: When business storytelling falls apart in the face of reality

Business storytelling needs to follow a set of rules in order to land with audiences. Sometimes storytellers are given the advice to “never let the...

Read More