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Discovery

The New Metrics That Matter: Why Your 2026 Discovery Strategy Needs a Complete Overhaul

4 min read

The New Metrics That Matter: Why your deals stall in late-stage

A CRO stares at their dashboard. Pipeline looks healthy. Reply rates are up. Meetings are booked. Three months later, deals are stuck. Forecast...

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The Shift Sales Teams Must Make Now

3 min read

Stop Using AI Like a Faster Horse: The Shift Sales Teams Must Make Now

AI is everywhere in sales right now—and most teams are using it the exact same way.

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5 min read

Webinar Recap: Top Discovery Tips of 2025

The verdict is in: every buying decision is an emotional decision—just justified rationally.

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How AI-Informed Buyers Are Forcing Sellers to Rethink Discovery

2 min read

How AI-Informed Buyers Are Forcing Sellers to Rethink Discovery

Picture this: a buyer walks into their first conversation with your sales team already knowing more about your company than you know about them.

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Discovery for Qualification vs. Deal Shaping

2 min read

Discovery for Qualification vs. Deal Shaping: A Framework for Buyer Motivation

Discovery isn't what's holding us back, it's how we're using it.

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The Brain Chemistry of Discovery

2 min read

The Brain Chemistry of Discovery

Even with AI and endless data at our fingertips, we still make decisions with our emotions before logic.

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How to Extract Maximum Value From AI Call Transcripts

2 min read

How to Extract Maximum Value from AI Call Transcripts

AI has changed how we capture information.

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AI and Sales Discovery

2 min read

Efficiency vs. Effectiveness: Are You Losing Credibility by Over-Relying on AI Notes?

The Irony of Efficiency Your AI note-taker is capturing every word. And that might be exactly the problem.

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Top Discovery Tips for 2025

3 min read

Top Discovery Tips of 2025: Why There's No Excuse for Poor Discovery Anymore

The principles of discovery haven’t changed. But everything around it has.

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2Win! Curriculum

8 min read

FAQ from 2Win! Global

Our elite training programs for presales, sales, and customer success teams elevate and modernize the buyer experience and abbreviate sales...

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