8 min read

FAQ from 2Win! Global

2Win! February 11, 2025

Executive Training Demo2Win! Discovery Storytelling Customer Success

Our elite training programs for presales, sales, and customer success teams elevate and modernize the buyer experience and abbreviate sales processes. We offer five programs that instruct individual contributors, teams, and executives on connecting with various stakeholders, influencing decision-making, and driving results through soft skill training and strategic planning. We frequently get asked about the particular skills we teach in the five flagship programs, our curriculum's impact on sales volume and engagement, and how it works. Let’s drill down some FAQs on 2Win! Global Training.

Demo2Win FAQ

Demo2Win!® is a truly transformative training program to help sales and presales professionals deliver customer-focused demos and accelerate deal velocity. Our signature structured storytelling, emotional intelligence, and interactive coaching techniques equip participants with the skills to showcase complex solutions in a simple way, that resonates with everyone in the room.

The mix of self-paced learning, live virtual coaching, and hands-on exercises, rooted in proven principles of adult learning, teach participants to:

Capture attention with engaging openings
Demonstrate value through tailored narratives
Handle objections with confidence and credibility
Close with impact and clear next steps

Demo2Win!® ensures that every demo is a strategic conversation that brings the solution’s true impact to light, resulting in higher win rates, faster sales cycles, and resilient customer connections.

FAQ

Does virtual demo training actually work?

We have built a community of believers. Some of the biggest software sellers in the world trust 2Win training and keep coming back. We offer the specificity that many corporate training programs lack, and our strategies seamlessly integrate into many different sales methodologies. Demo2Win!® specifically addresses the challenges faced by those who demonstrate complex solutions. Students complete self-paced learning and complete skill building exercises via our online learning platform. They then attend virtual coaching sessions to receive live coaching and feedback.

Our Participants consistently give Demo2Win!® an average satisfaction score of 4.9/5.0 and remark that their demos, presentation skills, and deals improve instantly. When built right and delivered by expert facilitators with decades of training, virtual training can have incredible impacts on your bottom line.

How long is a Demo2Win workshop?

Demo2Win training takes approximately 12 to 15 hours to complete. We design our training to meet your needs, whether that means live virtual coaching for two hours per day over four to five days or live in-person training over two days. In our virtual workshops, participants complete self-paced video lessons and exercises before each session to maximize learning. Our curriculum developers and trainers understand how adult learners absorb and apply information. Each of our sessions is designed to deliver immediate results, using challenges immediately facing solutions and presales consultants.

How can I prepare for a Demo2Win session?

Virtual training is structured into five segments. Before each coaching session, you'll need to watch between 20-50 minutes of video lessons and complete 30-45 minutes of preparing exercises. This is the preparation for interactive coaching and feedback.

How long should my demo be?

The capstone to the program is the creation and delivery of a representative segment of a demo. This demo segment should be 10–12 minutes long and will include an opening, two demo topics, and a closing. The lessons and interactive sessions guide you through best practices for each section and at the end of Demo2Win, you will have an entirely new demo segment, ready to deliver. We build demos together as a team and ensure that your next demo will be a great success.

How do Leaders and Mentors work after training?

Mentors play a role in instilling coaching, reinforcing skills, and driving the adoption of the Demo2Win techniques. This is additional support for participants. Frontline managers, team leads, trainers, or subject matter experts juggle multiple responsibilities, and 2Win understands the high demands of their time. We provide playbooks and guidance to support their teams in each training phase.

A typical leader and mentor relationship and training can look something like this. Step 1. Prep. Mentors meet with a 2Win Expert Facilitator to prepare for their role in the workshop—step 2. Mentors observe the 2Win coaching and offer support and feedback throughout the process—step 3. Following the workshop, a mentor receives resources and guidance to reinforce skills during the year.

Success2Win FAQ

Success2Win!® training helps Customer Success (CS) teams drive SaaS adoption and improve and build client relationships to ensure sustainable business success through interactive workshops, scenario-based training, and expert coaching. The curriculum helps teams build emotional intelligence and professional empathy to turn customer service challenges into customer loyalty and retention opportunities. Our goal is to align solutions with client goals. These are some of our most frequently asked questions:

FAQS

What are the most significant benefits of Success2Win?

Success2Win helps teams unearth client motivations and pain points, reposition hard conversations to understand client goals better, build a replicable success process and protocol, and increase client loyalty, renewals, and expansions. And that is not all! Each session uses real-world challenges unique to your organization, culture, and industry. We aren’t solving hypothetical customer success challenges; we solve real-world challenges and prove our strategies yield better outcomes.

How does Success2Win help handle client objections and frustrations?

Success isn’t all addressing complaints, and it is not all building relationships. Often, these teams deal with issues around adoption and struggles with solutions. Through learning emotional intelligence (EQ) techniques like active listening and building professional empathy, success teams are able to listen more and find ways to add value when addressing objections. By continuously adding value, objections are turned into opportunities, and better relationships are built.

What are the biggest takeaways from Success2WIn?

CSMs will realize more influence with client organizations, client frustrations or problems will be met with confidence and ease, engagements will result in positive reviews, and vendors will build relationships, not just deal renewals. Adoption and renewal are some of the biggest problems we face as SaaS sellers. Success Managers and teams have a huge opportunity to drive deals long after the sale.

Does taking Success2Win® ensure real-world application?

We ensure real-world application because we use real-world, real-time scenarios and challenges that are occurring in your customer success teams at the moment. Learnings are applied immediately. In real-time, this type of adult learning has also been proven to be better retained by adult learners in the long term.

Discovery2Win FAQ

Uncovering unmet needs is our goal as sellers. Modern buyers often know a great deal about software and its requirements before contacting you, so edging out your competition and changing their minds are frequently a first priority. By focusing on strategic questioning, emotional intelligence (EQ), and real-time adaptability, Discovery2Win!® principles cut to the chase and immediately move beyond surface-level discussions to create deeper, value-driven connections.

Training is interactive; teams and contributors learn by asking questions and engaging with stakeholders. Our techniques turn objections into opportunities, and sales professionals can really refine their approach and position their solutions to increase win rates, deal size, and deal success. Skills and strategies are repeatable and scalable, and when applied consistently, sales teams can differentiate themselves in competitive markets and drive revenue growth.

FAQ

Will Discovery2Win!® integrate into our present sales methodology?

Discovery2Win!® teaches sales professionals how to uncover customer needs, pain points, and goals and works beneath and alongside the most popular sales methodologies. Our CDIM™ and FishOn™ frameworks, along with the soft skills training we provide, enable your teams to obtain and leverage information to align solutions and meet objections without disrupting the flow of conversation and connection.

What key skills can individuals learn from Discovery2Win that they won’t learn in other discovery trainings?

We approach discovery as a natural conversation, ask real-time questions, engage and motivate multiple stakeholders, identify and address hidden objections, navigate challenging client interactions, and leverage these insights to build a winning deal strategy. What makes our approach different is the years we have been teaching these methods to SaaS sellers and their success rate. Our facilitators are the best in the business and make every training the kind where you are on the edge of your seat to hear the following strategy. They are so powerful that cohorts return and again.

Does Discovery2Win® drive sales outcomes? Are sales bigger or faster?

Our methodology involves emotional intelligence (EQ) and strategic questioning techniques. Tuning into the emotional quotient of a room first helps individuals become more present in turning objections into opportunities through active listening. Through staying present and taking advantage of natural conversation, there are opportunities for deal size to increase and close time to accelerate.

Overall, what are the reasons most SaaS sales leaders choose Discovery2Win®?

Most of our core audience would agree that success in SaaS sales goes beyond solving problems, and when it comes to Discovery, we often rework the impression that our buyers have of our business. Our frameworks for obtaining information and understanding the goals and challenges of leaders and organizations help reframe conversations so they are client-focused, not product or solution-focused. When you know where you stand with your buyer vs your competition and can turn the conversation into a discussion of their goals, you can work your way into a place of trust. Leaders appreciate that teams learn to discuss the product functionality level and connect more meaningfully on value first.

What does the “in-person” training experience include?

Our in-person program features coaching from 2Win facilitators, group breakouts for hands-on learning, and masterclass-style coaching that provides real-time feedback to refine skills and improve performance. Is this better than virtual coaching? We back our programs; the only difference is the time you devote to the training and how it impacts your deals. Many of our clients find virtual delivery more beneficial because it allows them to work on real-time deals and presentations, yielding immediate results.

Storytelling2Win FAQ

In Storytelling2Win!® participants learn how to craft the most powerful tool to connect, influence, and inspire action in nearly every setting, including sales, a story! Facts and features need a narrative, and building an emotional bridge with stories makes messages more memorable and solutions more persuasive. Simplify complex ideas and differentiate solutions through storytelling. Like our other flagship programs, Storytelling2Win is an interactive, hands-on, and real-world/real-time experience offering replicable frameworks for turning stories into sales strategies, regardless of the nature of sales engagement.

FAQ

Is there one overarching Storytelling2Win!® goal?

Storytelling2Win!® helps individuals and teams build frameworks for narratives to use in connection with client engagements. Outcomes include influencing decision-making, moving deals forward more effectively, and deepening connection with the audience and stakeholders. Some of the other portions of the program include teaching nonverbal communication techniques, including body language and vocal delivery.

Does Storytelling2Win!® challenge misconceptions about storytelling in sales generally?

Storytelling2Win!® is very structured and fast-paced and connects overarching client goals to relatable scenarios quickly and effectively. Unlike what many may have in mind of sales stories that meander and maybe lose parts of the audience, these stories pack a punch and unite stakeholders and the audience, then use this attention to deliver more value or messaging.

What are some of the points that stories can help drive home?

Highlighting competitive differentiation, simplifying complex ideas, and resonating with diverse audiences are all points that can be made with a simple, well-composed story. Our training also teaches how to be agile and adapt your stories to the audience, solution, and moment to influence the outcome.

What does the virtual Storytelling2Win workshop experience include?

The virtual workshop includes instructional videos, live coaching sessions, group breakouts for refining storytelling techniques, and a feedback session style review to reinforce learning and ensure proper application.

Can Storytelling2Win!® enhance a participant’s stakeholder influence?

Absolutely. Making an emotional connection improves likeability, and when a narrative shows an understanding of the organizational challenge and offers a solution or a metaphor for solving it, it increases its ability to persuade and influence audiences across settings and salary levels.

Winning with Executives FAQ

Modern buyers have access to a lot of information. Executives are joining conversations with sellers where they may not have been before, and they are better informed than ever. But talking to executives and understanding their mode and how to discuss value so that each person in the engagement understands what your solution brings to the table is a skillset. We work with the world's leading software sellers and even train leaders on having executive engagements, improving strategic communication, advancing negotiation tactics, and more. Learn to manage diverse executive personalities and align messaging with C-suite priorities.

FAQ

What are the essential skills of Winning with Executives that participants gain?

Participants learn to command attention through nonverbal communication, including techniques for body language and vocal delivery, how to create emotional connections with storytelling, and how to meet executives where they are in terms of language. The key is aligning messaging with business priorities, having strategic plans for critical points in an interaction, and adapting when discussions take unexpected turns.

How does the Winning with Executives program prepare participants for the unpredictable executive meetings?

We have hands-on exercises, real-world scenarios, and frameworks like the Value Pyramid that equip participants with new strategies to respond to different executive behaviors. Executive engagements require practice and confidence when meeting with challenging questions, some tactics might seem counterintuitive at first, but are easy to adapt and follow with practice.

Can the Winning with Executives program be customized to fit specific business needs?

Winning With Executives® aligns each company’s objectives and industry standards. Our pre-launch discovery session with a 2Win expert ensures content is customized for relevance and organizational impact. We do not claim to be experts in every industry, but we know how to uncover executive motivations in any industry. Efficiency, churn, process streamlining, and how to communicate value are all universal.

Training Tailored for Maximum Impact, Any Questions?

We tailor our training programs to fit the goals and needs of your organization. Our in-person workshops and virtual sessions are developed to deliver specific results that equip your team with the skills they need to succeed in SaaS sales. Steer communications, make the right impressions, get results, and shorten sales cycles with custom soft skills and strategic training. Any questions? Reach out to 2Win!