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Methodology · All
The 2Win Methodology Suite
All six programs, the frameworks behind them, and how they work together to close the execution gap.
Get the guide →Resource Library
Everything Your Team Needs to Win the Moments That Decide Deals.
Webinars, articles, templates, and customer stories for presales, sales, and client success, built from the methodology behind 100,000+ trained GTM professionals.
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Webinars & Videos
Tools
Templates & Downloads
Demo2Win · Presales
Demo Crimes Checklist
The habits that quietly lose the room. Run your next demo against the list before you present.
Get the checklist →Discovery2Win · Sales
The CDIM Guide
Current, Desired, Impact, Metrics: the question structure that turns discovery into a conversation.
Get the guide →Storytelling2Win · All
The Big Idea
Connect every story to the buyer’s objective and land it in under 90 seconds.
Get the guide →Success2Win · Client Success
Business Impact Guide
Shift customer conversations from usage to measurable outcomes that make renewal a no-brainer.
Get the guide →SalesTeam2Win · Sales & Presales
Demo Readiness Assessment
Score your team’s demos against what moves buyers, and see exactly where deals are slipping.
Take the assessment →Winning with Executives · Sales
Executive Meetings Guide
Prepare for the C-suite, read the executive’s mode, and pivot when the meeting shifts.
Get the guide →Demo2Win · Presales
The Modern Demo
Chad’s personal OBS layout plus free training. Switch between camera, slides, and screen share without losing the room.
Get the template →Sales Kickoff · Leaders
SKO Planning Guide
Design a kickoff that actually changes behavior, not just one that fills the agenda.
Get the guide →Consensus2Win · Presales
The Demo Episode Planner
Map demo episodes to each stage of the buyer journey: what viewers should think, feel, and do next.
Get the planner →Articles
In-Depth Articles
Discovery2Win · Sales & Presales
Discovery Never Really Ends
CDIM, L3 objection handling, and the Win Plan. The frameworks that carry what you learn in discovery all the way to the demo.
Read the guide →Success2Win · Client Success
Adoption, Expansion, Renewals
How CSMs move from reactive support to commercial impact with L3, CDIM, and the SuccessPlan.
Read the guide →Winning with Executives · Sales
Stay High in the Value Pyramid
Executive priorities aren’t your champion’s priorities. Connect to strategic initiatives, read the executive’s mode, and pivot when the meeting shifts.
Read the guide →Storytelling2Win · All Audiences
SaaS Sales and Storytelling
Great storytellers aren’t born. Find the Big Idea, build StoryThemes from everyday life, and land the point in under 90 seconds.
Read the guide →Methodology · All Audiences
Communication and Sales
Buyers decide emotionally and rationalize later. The verbal and nonverbal techniques underneath every 2Win program.
Read the guide →Certification · Alumni
Show Off Your 2Win! Certification
Finished a workshop? A step-by-step guide to adding your certification badge to LinkedIn.
Read the how-to →No resources match those filters.
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Public Workshops
Upcoming Sessions
Live, coach-led, and capped so everyone presents. Seats are per person. Bring the whole team or send one.
Demo2Win · Presales & Sales
Oct 19–23, 2026
★★★★★
“The best practical SE training I’ve had to date.”
Ash Recksiedler · Solutions Architect, SolarWinds
Discovery2Win · Sales & Presales
Nov 16–20, 2026
★★★★★
“A great class for sharpening my discovery and demo practices in real deals.”
Dani Fosseen · Solution Architect, Caliber Public Safety
Demo2Win · Presales & Sales
Nov 16–20, 2026
★★★★★
“One of the best, most relevant trainings I’ve ever done.”
Bernie Akporiaye · Solutions Consultant, Workday
Demo2Win · Presales & Sales
Dec 14–18, 2026
★★★★★
“The feedback was awesome. It validated the changes I’d made to my presentation style in real time.”
Tal Kushnirsky · Sr. Solution Architect, Venafi