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Customer Success

2 min read

Neurology, Storytelling, and SaaS Sales

Did you know presentations with visuals decrease retention and comprehension? According to Psychologist Marc Coutanche from the University of...

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Business Storytelling Training Course

4 min read

SaaS Sales Superpower: Client First Storytelling

Our programs, from Demo2Win to Storytelling2Win, provide in-depth instruction on building connections with audiences and adding value to client...

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5 min read

Choosing The Right Story for the Right Moment

Choosing the Right Story for the Right Moment Choosing the right story to share at the right moment is important to significantly impact your...

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6 min read

Business Storytelling Foundations: Step-by-Step Guide

At 2Win, we often say, "The only thing worse than never telling a story... is telling a bad one." Stories in a business environment should always be...

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4 min read

The Art of Storytelling in Business: 20 Places to Utilize Storytelling

It is hard to argue the value and impact of storytelling in business. Great stories capture people's attention, imaginations, and emotions....

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