2Win! Blog

4 min read

Your Guide for Handling Objections

Sales, presales, and client success professionals are routinely confronted with objections, tough questions, and customer concerns. These situations...

4 min read

Applying Discovery

There are three steps to Applying Discovery:

8 min read

Embracing Demo Discovery “On-The-Fly”

Discovery “On-The-Fly” is when, for a variety of reasons, you have to run discovery in the same meeting as a demo. In this article, you’ll learn how...

3 min read

5 Critical Sales Discovery Mistakes and How To Avoid Them

Making mistakes during sales discovery can be the difference between an impactful demo, or a demo that falls flat. Here are 5 critical sales...