5 min read
2Win!: Apr 7, 2026 3:05:35 PM
The demos went well. The proof of concept checked out. You found root causes the incumbent couldn't touch. And yet, nothing is moving. This is one of...
5 min read
2Win!: Nov 24, 2025 5:28:39 PM
The verdict is in: every buying decision is an emotional decision—just justified rationally.
3 min read
2Win!: Sep 16, 2025 4:32:40 PM
In the fast-paced world of sales and presales, a great demo can make or break a deal. Yet time and again, teams fall into the same traps—classic...
3 min read
2Win!: Sep 12, 2025 1:30:23 PM
There's a moment in every software demo when you can feel the audience slip away. Maybe it's the glazed look when you dive into feature number 47, or...
2 min read
2Win!: Sep 11, 2025 2:28:11 PM
The Demo Death Trap: How Meandering Kills Your Software Presentation
2 min read
2Win!: Sep 11, 2025 6:00:00 AM
Sales engineers need to respond to client demands faster, build stronger connections to business impact, and expand further into the stakeholder...
4 min read
2Win!: Sep 8, 2025 2:26:07 PM
If time is money, then attention is the currency of presales.
3 min read
2Win!: Aug 15, 2024 5:37:17 PM
So, you've conducted fruitful discovery and collected a lot of information about the client... Now what? We don't just do discovery for fun; we do it...
2 min read
2Win!: Jul 3, 2024 10:55:09 AM
We are in a constant state of receptivity. Our brains are taking things in, whether we are conscious of the processing or not. Most sales training...
3 min read
2Win!: May 23, 2024 2:38:35 PM
Who is Tony Francetic? Director of Presales Support at Thomson Reuters At this year's Demofest, Tony Francetic, Director of Presales Support at...
.svg "2Win logo25 white (1)")
