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Training Insights from Presales to Customer Success

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Presales

3 min read

Demo Crime: Do What You Normally Do

In the fast-paced world of sales and presales, a great demo can make or break a deal. Yet time and again, teams fall into the same traps—classic...

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3 min read

Stories That Stick: How To Be Remembered In Any Room

There's a moment in every software demo when you can feel the audience slip away. Maybe it's the glazed look when you dive into feature number 47, or...

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2 min read

Demo Crime: Would You Please Just Finish That Thought

The Demo Death Trap: How Meandering Kills Your Software Presentation

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2 min read

The False Tradeoff: Demo Efficiency or Client Connection

Sales engineers need to respond to client demands faster, build stronger connections to business impact, and expand further into the stakeholder...

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4 min read

Steal These Limbic Openings

If time is money, then attention is the currency of presales.

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Creating a Win Plan

3 min read

The Winning Formula: Creating a Win Plan with Discovery at Its Core

So, you've conducted fruitful discovery and collected a lot of information about the client... Now what? We don't just do discovery for fun; we do it...

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Non-Verbal Communication

2 min read

Authority Building Non-Verbal Communication Cues for Presales Consultants

We are in a constant state of receptivity. Our brains are taking things in, whether we are conscious of the processing or not. Most sales training...

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Headshots of Chad Wilson and Tony Francetic

3 min read

Demofest 2024: A Dive into Tony Francetic's Stoic Mindset

Who is Tony Francetic? Director of Presales Support at Thomson Reuters At this year's Demofest, Tony Francetic, Director of Presales Support at...

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3 min read

2024 Trend Report for Presales and Enablement with James Kaikis

At DemoFestx West Coast, 2Win's VP of Operations, Chad Wilson, sat down with James Kaikis, a thought leader in solutions engineering training, to...

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