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2Win!

3 min read

6 Things You Should Say Other Than “Hope You’re Well” in a Sales Follow-up Email

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2 min read

5 Reasons Your Sales Emails Get Ignored

Just about every successful company uses email marketing as a component of their overall marketing strategy, but few get it right on their first try....

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1 min read

The Problem With Parking Lots

In the past you may have been taught about using something called a “Parking Lot” in a presentation or demo.

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2 min read

Is Sales Discovery Passé?

We blame Alec Baldwin for this one. While he delivers a compelling scene in Glengarry Glen Ross, his advice to “always be closing” has ruined several...

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2 min read

The Demo: A Competitive Judged Event!

Software demos are necessary if you want to truly bring in a win during the software sales process. Typically, a company’s inquiries will lead the...

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2 min read

Authentic Is In! Why Sincerity Is Better Than Flash

Make no mistake: slickly presented sales messages can hit their mark on a huge swathe of our population. But at the same time, people know and...

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2 min read

Whose Got the Ball? The Importance of a Shared Sales Playbook Between Sales & Presales

In the game of American football, some plays involve complex handoffs and fakeouts. These plays intend to give the team the maximum amount of gained...

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2 min read

With Short Attention Spans, Timing and Pacing Is Everything in B2B Sales Demos

Timing is everything when you have a captive audience. People have limited time in their day, and with a more distractions than ever out there in the...

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2 min read

Emotional Intelligence = Success

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2 min read

Work Smart Hacks for Sales Reps

Sales reps never seem to have enough time in their day, but with a few habit changes you can get more done during the day by working smarter, not...

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