2Win Blog | 2Win! (4)

4 min read

Triune Brain Theory and Customer Success: Success2Win

2Win!: Jun 11, 2025 5:00:00 PM

In the Success2Win program from 2Win, many are surprised to learn that a lot of our training is rooted in Triune Brain Theory. Spoiler, this is actually one of the reasons that our training is so successful across various verticals and departments...

Customer Success

3 min read

2Win! New Considerations in Accessibility

2Win!: Jun 3, 2025 10:36:28 AM

Traditional sales training in SaaS software uses dense slides, fast-paced sessions, and heavy role play. It has paid less attention to global and...

Adult Learning AI Coaching Agents

4 min read

The Next Generation for Scaling Sales Coaching

2Win!: May 27, 2025 2:36:05 PM

We know that top-performing sales organizations prioritize ongoing coaching and development. Data shows that 96% of go-to-market leaders agree that...

AI Coaching Agents

3 min read

AI, DeepSeek, and How AI-Driven Solutions are Penetrating SaaS Sales in 2025

2Win!: Apr 11, 2025 5:00:00 AM

The advent of AI is undoubtedly a revolution, and the applications seem endless for increasing productivity and efficiency. For the sales...

5 min read

Removing Barriers to Product Experience Automation and other GTM Transformations

2Win!: Mar 28, 2025 7:00:00 AM

Product experience automations can be a magic missing piece and most potent asset in your sales organization. Enterprise product experience platforms...

Demo Technique Consensus GTM Strategy 2Win Consulting

4 min read

Driving Executive Outcomes as an Individual Contributor

2Win!: Mar 21, 2025 7:00:00 AM

Do you feel empowered during executive engagements and confident in driving outcomes, or do you feel the familiar pull to go more in-depth to prove...