3 min read
Are Presales Humans Redundant or More Valuable Than Ever?
2Win!: Dec 12, 2025 12:00:00 AM
Buyers now spend just 17% of their buying journey with sellers.
AI in Sales
3 min read
When AI Demos Miss the Point: How to Avoid the “So What?” Crime
2Win!: Dec 5, 2025 12:00:00 AM
When AI Demos Miss the Point: How to Avoid the “So What?” Crime
3 min read
Demo2Win Retrospective: What's Changed and What Hasn't in 20 Years
2Win!: Nov 28, 2025 12:00:00 AM
It’s Monday morning… but not in 2025.
5 min read
Webinar Recap: Top Discovery Tips of 2025
2Win!: Nov 24, 2025 5:28:39 PM
The verdict is in: every buying decision is an emotional decision—just justified rationally.
2 min read
How AI-Informed Buyers Are Forcing Sellers to Rethink Discovery
2Win!: Nov 18, 2025 12:00:00 AM
Picture this: a buyer walks into their first conversation with your sales team already knowing more about your company than you know about them.
2 min read
How to Extract Maximum Value from AI Call Transcripts
2Win!: Nov 7, 2025 5:14:31 PM
AI has changed how we capture information.
3 min read
Top Discovery Tips of 2025: Why There's No Excuse for Poor Discovery Anymore
2Win!: Nov 3, 2025 2:45:10 PM
The principles of discovery haven’t changed. But everything around it has.
3 min read
Using AI to Prepare for Executive Conversations (Without Losing the Human Touch)
2Win!: Oct 29, 2025 1:29:47 PM
AI can do a lot for you before an executive meeting.
3 min read
Mastering Both Sides of the AI Equation Webinar Recap
2Win!: Oct 24, 2025 5:17:30 PM
Get the Replay
4 min read
AI in Sales: Stop Looking for Problems, Start Solving Friction
2Win!: Oct 6, 2025 1:57:04 PM
The enterprise AI adoption playbook is broken. Companies are hiring consultants, launching transformation initiatives, and building AI-first...