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5 min read
The 5% Window: What B2B Buyers Actually Want From Sellers
2Win!: Jun 22, 2026 4:39:24 PM
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AI in Sales
4 min read
AI Won't Close Your Exec Deals: But It Can Help You Prepare Like You've Already Won
2Win!: May 15, 2026 12:00:01 AM
You and your competitor both walked into the same executive meeting with an AI-generated business case tailored to the exec's industry, company size,...
6 min read
From AI Tool to AI Partner: How to Optimize Your AI for Elite SaaS Demo Performance
2Win!: Apr 20, 2026 11:54:33 AM
Your AI Is Only as Good as What You Teach It The question used to be: should we use AI in our demo prep workflow? That conversation is over. Every...
3 min read
Stop Using AI Like a Faster Horse: The Shift Sales Teams Must Make Now
2Win!: Feb 22, 2026 11:59:59 PM
AI is everywhere in sales right now—and most teams are using it the exact same way.
3 min read
Are Presales Humans Redundant or More Valuable Than Ever?
2Win!: Dec 12, 2025 12:00:00 AM
Buyers now spend just 17% of their buying journey with sellers.
3 min read
When AI Demos Miss the Point: How to Avoid the “So What?” Crime
2Win!: Dec 5, 2025 12:00:00 AM
When AI Demos Miss the Point: How to Avoid the “So What?” Crime
3 min read
Demo2Win Retrospective: What's Changed and What Hasn't in 20 Years
2Win!: Nov 28, 2025 12:00:00 AM
It’s Monday morning… but not in 2025.
5 min read
Webinar Recap: Top Discovery Tips of 2025
2Win!: Nov 24, 2025 5:28:39 PM
The verdict is in: every buying decision is an emotional decision—just justified rationally.
2 min read
How AI-Informed Buyers Are Forcing Sellers to Rethink Discovery
2Win!: Nov 18, 2025 12:00:00 AM
Picture this: a buyer walks into their first conversation with your sales team already knowing more about your company than you know about them.
2 min read
How to Extract Maximum Value from AI Call Transcripts
2Win!: Nov 7, 2025 5:14:31 PM
AI has changed how we capture information.