2Win! Blog

6 min read

The Executive Pivot Framework: What to Do When the Meeting Changes

Nine minutes into a 30-minute meeting, the CIO pushes back from the table. "Let me stop you there," she says. "What I really need to know is whether...

5 min read

Driving vs. Reacting: Execs Don't Want More Info, They Want Faster Results

John Coker, 2Win's VP of GTM Advisory, played basketball at a college level for years before he ever stepped onto an NBA court. He could read a...

4 min read

AI Won't Close Your Exec Deals: But It Can Help You Prepare Like You've Already Won

You and your competitor both walked into the same executive meeting with an AI-generated business case tailored to the exec's industry, company size,...

4 min read

The Rules of Executive Selling Have Changed. Here's What Wins

Executives spend less than 5% of their buying time with any single vendor, and that number isn't trending upward.