2Win! Blog

4 min read

The Rules of Executive Selling Have Changed. Here's What Wins

Executives spend less than 5% of their buying time with any single vendor, and that number isn't trending upward.

3 min read

The Mode Shift: When Executives Change Gears Mid-Meeting

Have you ever walked into a meeting with an executive and thought, "I've got this," only to be completely thrown of course?

3 min read

Maintaining Your Executive Perspective

Engaging with executives is fundamentally different from our normal interactions, making it feel like a whole new ballgame. We can find ourselves...

4 min read

Grow Your Confidence In Executive Interactions

Have you noticed that more and more decisions are being made by higher-ups in an organization? As a result, you may find yourself involved in...