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2Win!

1 min read

The Problem With Parking Lots

In the past you may have been taught about using something called a “Parking Lot” in a presentation or demo.

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2 min read

Is Sales Discovery Passé?

We blame Alec Baldwin for this one. While he delivers a compelling scene in Glengarry Glen Ross, his advice to “always be closing” has ruined several...

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2 min read

The Demo: A Competitive Judged Event!

Software demos are necessary if you want to truly bring in a win during the software sales process. Typically, a company’s inquiries will lead the...

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2 min read

Authentic Is In! Why Sincerity Is Better Than Flash

Make no mistake: slickly presented sales messages can hit their mark on a huge swathe of our population. But at the same time, people know and...

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2 min read

Whose Got the Ball? The Importance of a Shared Sales Playbook Between Sales & Presales

In the game of American football, some plays involve complex handoffs and fakeouts. These plays intend to give the team the maximum amount of gained...

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2 min read

With Short Attention Spans, Timing and Pacing Is Everything in B2B Sales Demos

Timing is everything when you have a captive audience. People have limited time in their day, and with a more distractions than ever out there in the...

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2 min read

Emotional Intelligence = Success

No factor can accurately predict personal success better than emotional intelligence.

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2 min read

Top Apps for B2B Sales Reps

Smartphones can actually benefit sales reps when used for productivity and as a way to stay organized and up-to-date on all communications. The key...

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2 min read

Is Video Making Your Sales Team Lazy?

Sales video content is an amazing tool that we here at 2Win! use ourselves, albeit with one major caveat: a sales rep always has to be manning the...

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