2Win! New Considerations in Accessibility

Human-Centered Sales Training: A Holistic Approach to Accessibility

Human-centered training goes beyond learning styles. It's a holistic approach to how people learn, process, and participate across lines of culture, neurodivergence, and individual agency.

We're introducing three key lenses of accessibility in sales training: cultural inclusivity, neurodiversity considerations, and consent with psychological safety.

The Hidden Curriculum of Sales Training Is Culture

How we sell is cultural. The way we pitch, handle objections, and interpret enthusiasm and politeness varies by culture. Nonverbal and verbal communication differ from country to country and even person to person, yet many training programs overlook this critical nuance. To maintain consistency in sales and presales communications, training must consider culture first.

Cultural considerations include three main areas: communication norms, role-play dynamics, and content relevance.

Communication norms vary significantly across cultures in terms of assertiveness; understanding when to be direct versus discreet is essential. Role-play dynamics require careful consideration of participant comfort levels when acting out scenarios in front of peers, especially given factors like hierarchy, language fluency, or cultural concepts of "losing face." Content relevance is equally important, as examples, case studies, and phrases don't translate universally across cultures.

At 2Win!, we adapt our delivery based on region, translating key concepts and customizing examples to align with local markets. We often run training cycles across time zones, shifting our content and communication approach from EMEA to APAC teams. For in-person training, we ensure we use local or native-speaking facilitators. These soft skill training foundations ensure that sales teams are aligned and perform at the same level by the program's end.

Neurodivergence Considerations: Reimagining Participation and Processing

Neurodivergence includes conditions such as ADHD, autism, dyslexia, and anxiety, and impacts how individuals absorb information, interact, and regulate focus and emotion. It's more common than many expect—15-20% of the global population is considered neurodivergent. Many training programs miss the mark by delivering too much information too quickly, with dense slides and long periods without breaks. This approach simply doesn't work for many learners.

2Win! is dedicated to accessibility for all learners. We ensure our materials aren't overstimulating and are paced for maximum absorption and retention. Our participation formats vary from online and self-paced options to our masterclass format. Frameworks like Tell-Show-Tell and CDIM are structured, predictable, and repeatable; ideal for learners who require clarity and consistency. We also support hybrid training options, visual learners, and asynchronous coaching through our AI Coaching Agent, allowing reps to practice independently.

Consent and Psychological Safety Considerations

This represents one of the most nuanced considerations in training. Not everyone feels safe performing in front of others during role-plays. Consent in training means giving learners choice and control over how they engage, whether that's opting out of live role-play, declining to share personal experiences, or pausing training when feeling overwhelmed. A surprising number of training programs pressure participation in ways that make learners uncomfortable.

People learn best when they feel safe. Many of our participants learn most effectively by observing others, and our Masterclass Coaching Style is designed with this in mind. It offers space for people to actively practice or observe based on their learning preferences. In all instances, consent to participate (or not) builds trust within a group—a core foundation in all sales.

All our trainings begin with clear boundaries and options, including explicit instructions that feedback, participation, and sharing are invitations, not requirements. This approach builds trust and obtains genuine consent from participants.

Universal Design for Learning (UDL) and Accessibility Standards

2Win! develops learning materials, exercises, and sales tools that include all individuals, regardless of their physical, cognitive, or sensory abilities. Our visual materials are compatible with screen readers, our videos include captions, and all images have alt text. We avoid joined table rows to accommodate screen readers. Our font sizes and colors accommodate those with visual impairments and meet at least WCAG 2.1 AA compliance standards—though we aim for AAA.

Additionally, 2Win! accommodates learning opportunities through chat functions for participants where English isn't their first language. We also offer translations in core languages on demand.

Our Masterclass format naturally adheres to Universal Design for Learning (UDL) principles. The teaching method is flexible and interactive, with participants engaging with content in multiple formats—from large group meetings to at-home exercises and videos. Learners can demonstrate understanding in various ways, and our facilitators are trained to recognize when students are ready to progress from concept to concept.

Inclusive Training Drives Performance

When learners feel safe, seen, and supported in accessible training environments, they retain skills longer, perform better under pressure, and feel more connected to their team and culture. Accessible training is a key driver of scaling success.

We meet learners where they are by designing training that reflects global and neurodiverse teams while creating safe environments. Inclusive sales training isn't just the right thing to do, it's more effective sales training.

Learn more about our programs here.