Turn AI Conversations
into Real Business Wins

Research shows the difference between losing is as little as 2%. Demo2Win helps presales professionals find their 2%. So, they accelerate pipeline velocity. And win more deals.  

Presentations and demos are the heart of complex sales. They present a chance to show prospects and clients that you get them. That you can make their jobs better. And deliver a positive ROI.  

Yet many demos and presentations fall flat. Presenters commit “demo crimes:” They teach instead of sell. They overwhelm the audience with features. They fail to align benefits with individual stakeholder needs. And they leave the meeting without defining the next steps.  

Demo2Win empowers presales and salespeople to identify and correct their demo crimes. To help the audience answer “Why is this solution valuable,” not just “How do I use it.” To showcase benefits, not features. To prioritize what the audience needs to see, not what the presenter wants to show. To engage audiences. And advance deals.

Self-paced lessons use modern and engaging video production and graphics to enhance engagement and learning. Each lesson features 2Win experts that guide the participants through their knowledge journey and exercise completion. 

• Influence stakeholders by aligning benefit and value statements with their motivations. 
• Elevate demos and presentations above features and functions. 
• Develop team consistency with a repeatable and efficient process and structure. 
• Differentiate by how you demo and present, not by what you sell. 

Engineered to Deliver Long Lasting Results – Demo2Win is an annual training program that modernizes how your team learns and applies winning demo skills and tactics. The training consists of three distinct phases: leadership preparation, participant workshop, and ongoing guidance and reinforcement. This innovative approach to training ensures the winning skills your participants learn in the launch phase of the mission become long-lasting behavioral changes, safeguarding your investment and providing continual returns. 

• Designed with Virtual in Mind –  Most skills-based training companies have implemented virtual training with exhausting lectures and slide-sharing. Not 2Win! We architected and purpose-built our virtual training courses to be flexible, impactful, and practical. Uniquely designed for an online training format. 
• Proven Satisfaction – Our virtual training satisfaction scores are equivalent to our in-person scores. We’re keeping presales, sales, and client success engaged that results in an immediate impact your team’s effectiveness. 
• Masterful Virtual Delivery and Coaching – No technical difficulties. No sound quality issues. No excuses. 
• Quality Development and Production  – Our lessons and exercises are bite-sized and easy to digest. We use high-quality video, graphics, and activities to create a learning experience that is interesting, challenging, and educational. 
• Grow at Your Own Pace – We scale globally for even the largest enterprises and audiences. 
• A Unique Take on Virtual Training – 2Win! virtual training offers a combination of user-friendly mobile tools, web-enabled video platforms, and virtual coaching so your most expensive resources gain immediate and long-lasting benefit to your strategic goals.

• Demo2Win’s demo training takes approximately twelve to fifteen hours to complete. Participants meet for two hours per day for four or five days (depending on your company’s chosen delivery format) for live-virtual practice and coaching. Participants complete self paced video lessons and exercises to prepare for each day’s coaching session.  

• In Demo2Win your demo training is broken into five digestible segments. The training was designed to allow you to successfully complete your certification while still balancing your daily responsibilities. Before each coaching session you will watch up 20-50 minute of video lessons and spend an additional 30-45 minutes preparing your exercise.  

• Your demo should be approximately 10-12 minutes in total length and should include an opening, two demonstration topics, and a closing. The video instruction will provide you the specific techniques for each element, and at the completion of your practice exercises, you will have your entire demo ready to go. 

• Mentors are the unsung heroes of sales teams. They focus on developing each individual. They drive adoption of advanced skills. They are catalysts for growth. Organizational Mentors often have diverse roles and titles such as front-line managers, team leads, internal trainers, senior or principal Account Managers and Success Managers, Subject Matter Experts, among others.  
• Mentors have a vital role. Yet there are few training companies that architect content and services specifically for them. And many mentors are player-coaches. Their plates are full. They don’t have the time or resources to develop reinforcement curriculum. That’s why we’ve built it for them. And we show them how to use it. So they can focus on developing their team’s skills. In each phase, Mentors can expect the following: 
  • Leader Prep: Your 2Win Expert Coach will meet with the Mentors to prepare them for participating in the Participant Workshop 
  • Participant Workshop: Mentors join your 2Win Expert Coach for the workshop(s) to observe the team’s performance and deliver personalized feedback. 
  • Resources and Guidance: Your 2Win Expert Coach will meet with the Mentors following the Participant Workshop and discuss how to best use the resources and content that will be delivered in Phase 3, so they can keep focus on the program throughout the year. 

• That’s a fair question! Most of the online training delivered in a corporate environment is far too generic and not well made. Demo2Win is different. This is a highly curated curriculum built specifically for you as someone who demonstrates complex solutions. Participant feedback is consistently excellent with average satisfaction scores of 4.9 on a 5.0 scale resulting in a marked improvement in demo and presentation skills and effectiveness.