AI, DeepSeek, and How AI-Driven Solutions are Penetrating SaaS Sales in 2025

The advent of AI is undoubtedly a revolution, and the applications seem endless for increasing productivity and efficiency. For the sales organizations that have engaged in proofs of concept in their processes that incorporate AI, the results are starting to become evident. So, are those who bet big on AI seeing gains or losses? 

At 2Win! Global, we have a unique viewpoint into the challenges organizations face when transforming sales processes. The conversations we are privy to help us forecast and synthesize trends. New developments regarding China’s low-cost large language model, DeepSeek, have shaken the foundations of the giants of AI and may alter the landscape of how quickly and competitively AI-driven solutions will be adopted. As we move into 2025 and software technology selling teams report on the latest proofs of concept for AI integration, what trends will redefine the industry, and how penetrable will they be? 

Reclaiming Time and Driving Value

AI is already proving to be a valuable productivity tool for sales teams. It can help with small, repeatable tasks where the impact is starting to build. Sales professionals are using AI to draft outreach emails, summarize discovery calls, brainstorm presentation outlines, or even rework internal messaging. It's not just convenient but a shift towards how time is spent in the sales process.

"The real opportunity of AI is to identify high-value use cases that allow knowledge workers to be more productive, more accurate, and more present for the work that truly drives impact."

— Chad Wilson, VP of Operations, 2Win! Global

It’s not about offloading all creative work; it’s about accelerating the first mile so we can focus on refining and elevating our time with clients.

What's Working Today

Real Use Cases in Sales

Across the sales ecosystem, we're seeing a few use cases that are gaining traction:

• Automating routine administrative tasks like calendar management, meeting recaps, and action item follow-ups.

• Analyzing CRM activity to highlight stalled deals or forecast with more confidence.

• Personalizing prospect messaging at scale using contextual account data.

• Accelerating content creation for decks, emails, and proposals with consistent tone and structure.

The DeepSeek Dilemma

Disrupting Sales Ops AI Initiatives? 

DeepSeek is a Chinese AI model that has quickly risen to prominence. It has been upending markets tied to AI chips with its cost-effective approach to large language models. Its emergence challenges the dominance of established players like OpenAI by demonstrating that high-performance AI can be developed at a fraction of the cost. As a result, Nvidia's stock price plunged. The chip maker had been the most valuable company in the world when measured by market capitalization, but fell to third place after Apple and Microsoft recently, when its market value shrank to $2.9tn from $3.5tn, Forbes reported. 

If high-performing AI becomes significantly more affordable, more teams can explore meaningful use cases without waiting for budget cycles or enterprise-wide tech approvals. That's going to lead to faster adoption, move innovation, and a sharper focus on where AI can create the most value in the sales process.

2025 AI Trends

From Co-Pilot to Operator

As platforms like OpenAI introduce operators, we're looking at a future where AI can actually take action across systems. Imagine this: you tell your AI assistant to prep for your next customer call. It pulls the most recent engagement data from Salesforce, formats a one-pager using your company's deck template, and drops it into your shared folder– all without you switching tabs.

That's not a fantasy. That's what's coming next. This is huge for sales teams trying to do more with less.

The Real Promise

Time Back for High-Impact Work

The ultimate value of AI in Sales isn't about replacing people, it's about elevating them. By offloading the low-value but necessary tasks to AI, we give our teams the chance to do more of what matters: connecting with clients and driving strategy.

The companies that win with AI won't be the ones chasing every new shiny feature. They will be the ones who ask, "What kind of work do we want our people doing?" Then they will use AI to protect that time.

What 2Win is Watching This Year

We’re excited about where AI is headed, especially with the rise of operators, deeper reasoning, and easier integrations. These innovations clear the way for sales teams to double down on high-impact work that creates real client value.

As AI takes on more of the busywork, sales pros can spend more time building relationships, telling compelling stories, and driving deals forward. If you’re looking to elevate your soft skills—the ones AI can’t replace—we’d love to help.