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The demo is a team sport.
Why the account teams that show up coordinated win more than the ones that show up prepared.
Save your seat
Takes less than a minute.
The demo goes fine. It just doesn’t win.
The AE owns the relationship. The SE owns the product knowledge. Both walk into the demo with a plan and good intentions, and that’s exactly the problem: two well-prepared people running two different plays.
This session is about what changes when an account team stops treating the demo as something the SE handles while the AE watches, and starts treating it as one coordinated effort: before the meeting, during it, and after.
Four things you’ll walk away with
Where the AE actually creates value inside a demo instead of sitting quietly beside it, and the specific moments where their contribution matters most.
How to turn two separate sets of prep, the AE’s relationship intelligence and the SE’s product depth, into a single shared plan the whole team walks in aligned on.
What the buyer notices when they’re looking at a coordinated team instead of two solo performances, and why that perception affects more than just this one meeting.
A simple way to debrief after the demo so the next one starts sharper than the last, instead of repeating the same gaps.
Prepared isn't the same as coordinated.
Come as a team
Bring the AE or SE you run demos with. This session lands harder when you watch it together and leave with the same playbook.