How can your team maximize moments during key client interactions to leverage them....
You need to consider 2WIN! Global. Why? When you have a key client interaction like demonstrations, presentations, executive meetings or discoveries how does your customer judge you against your competition? It is during those key client interactions that they have the opportunity to differentiate themselves. It is statistically proven that the difference between coming in first or second in a "judged event" is almost always 2%! Are you maximizing those moments? Have you ever been in a competitive situation and your customer tells you that we chose your competitor but you lost the deal only by a slim margin? It is how you apply what we call that the 2% factor during those key client interactions!
Want to know more, read the article "The 2% Factor".
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