If your team delivers a complex message and is looking for a way to differentiate yourself in a customer facing event then...

You need to consider 2WIN! Global. Why? When you are delivering a demonstration or presentation how does your customer judge you against your competition?  It is statistically proven that the difference between coming in first or second in a "judged event" is almost always 2%!  Have you ever been in a competitive situation and your customer tells you that we chose your competitor but you lost the deal only by a slim margin? We call that the 2% factor! Want to know more, read the article "The 2% Factor".