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2% Factor Podcast

Welcome to the 2% Factor podcast, where we unpack the small decisions that have had a massive impact on someone’s life.

Join CEO, Dan Conway as he explores the micro-decisions that shaped remarkable stories, featuring guests with unique perspectives. Discover the extraordinary in the ordinary, as we celebrate the moments where the smallest choices make the greatest difference.

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Martha McSally Podcast

Soaring Beyond Boundaries with Martha McSally

In this episode of 2% Factor, we have the honor of hosting Martha McSally, a former U.S. Senator and a pioneer in the first group of women to fly in combat for the U.S. military. Martha opens up about her extraordinary journey, reflecting on the...

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Podcast Joe Terry

From NFL to CEO: Joe Terry pushes himself to reach his full potential

On today’s episode, we have former Seattle Seahawks linebacker and current CEO of Culture Partners Joe Terry. In today’s podcast, Joe unfolds the...

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What is the 2% Factor?

The 2% Factor is the statistical difference that determines the outcome of judged events, such as winning gold or silver in the Olympics. This tiny margin also mirrors the decisions stakeholders make when choosing between their current solution, your proposal, or a competitor's offer. 

This podcast, hosted by Dan Conway, is all about the micro-decisions that have had a massive impact on the lives of its guests. By focusing on the 2% Factor, the podcast highlights how seemingly small choices can lead to significant outcomes. Each episode explores the extraordinary in the ordinary, celebrating moments where the smallest choices made the greatest difference.

The 2% Factor Podcast broadens this concept by sharing the journeys and stories of our guests, highlighting the small yet significant decisions that have led to remarkable outcomes. Discover how the principles of the 2% Factor apply not just in sales, but in every aspect of life.

You are one decision away from a life you never dreamed of!