Why Smart Sales Leaders Are Investing in Training This Black Friday (And You Should Too)

Every sales leader knows the feeling. Your team has product knowledge. They can demo features. They understand the technology.

But win rates aren't where they need to be.

Here's the uncomfortable truth: Technical knowledge doesn't win deals. Buyer-centric conversations do.

And this Black Friday, we're making it easier than ever to transform how your team sells.

The Gap Between Knowing and Winning

Walk into any sales floor and you'll find reps who can recite every feature, every integration, every technical specification. What you won't always find? Reps who know how to connect those features to the specific outcomes their buyers need.

This gap is costing you deals.

Your competitors aren't winning because they have better products. They're winning because they've mastered something your team hasn't: putting the buyer at the center of every conversation.

What Buyer-Centric Actually Means

Let's be specific. Buyer-centric selling isn't about being nice or asking how someone's day is going. It's about:

Understanding the buyer's world before you present yours. What problems keep them up at night? What metrics do they own? What does success look like in their role?

Tailoring every demo to their specific needs. Not a feature tour. A customized demonstration of how your solution solves their problems.

Speaking the language of outcomes, not features. Buyers don't want 50 integrations. They want to reduce time-to-value or increase team productivity or hit their revenue targets.

Creating urgency around their problems, not your product. The best salespeople help buyers understand the cost of inaction.

This is what we teach at 2win! global. And this Black Friday, we're offering our best pricing of the year.

Black Friday Sale: November 28 - December 5

For one week only, we're offering unprecedented discounts on our three flagship workshops:

• 10% off when you buy 1 seat

• 20% off when you buy 2-5 seats

• 30% off when you buy 6+ seats

Even better? Buy now, train anytime in 2026. Lock in low pricing and schedule whichever training you want, when it works for your team.

The Workshops That Transform Teams

Demo2Win: Stop Presenting, Start Persuading

Most demos inform. Winning demos inspire action. In Demo2Win, we teach your team to deliver demonstrations that are tailored, relevant, and impossible to ignore. You'll learn frameworks for uncovering needs, structuring your demo, handling objections in the moment, and creating the urgency that moves deals forward.

Discovery2Win: Master the Conversations That Matter

Discovery isn't a checklist. It's an art. The best discovery calls build trust, uncover problems the buyer didn't even know they had, and position you as the solution before you ever present. We'll show you how to ask better questions, listen more effectively, and guide conversations that win deals.

Winning With Executives: Earn the C-Suite Conversation

Selling to executives requires a different playbook. They think differently, they buy differently, and they don't have time for feature demos. In this workshop, you'll learn to navigate executive dynamics, speak their language of business outcomes and ROI, and close deals at the highest level.

Why Sales Leaders Choose 2Win! Global

We've been in your seat. Our team has carried quota in SaaS, healthcare, or financial software sales. We're not consultants theorizing about sales. We're practitioners who have closed deals, handled objections, and hit (and missed) numbers.

We build frameworks, not just knowledge. You don't need more information. You need repeatable processes that create consistency across your team. We provide frameworks that presales, sales, and customer success teams can all use to speak the same language.

We focus on outcomes. Our goal isn't to teach your team about sales. It's to help them win more deals. Every technique we share is battle-tested and proven to drive results.

The Math That Matters

Let's talk ROI. If this training helps your team close just one additional deal, it pays for itself. Here's what you save during our Black Friday sale:

Individual contributor path:

• 1 seat: Save $219.50 (10% off)

• Regular price: $2,195

• Sale price: $1,975.50

Team transformation:

• 5 seats: Save $2,195 (20% off)

• Regular price: $10,975

• Sale price: $8,780

Enterprise impact:

• 10 seats: Save $6,585 (30% off)

• Regular price: $21,950

• Sale price: $15,365

Train anytime in 2026. No restrictions. No blackout dates.

Your 2026 Revenue Starts Now

Here's what separates good sales organizations from great ones: intentional investment in capability building.

The teams that will dominate in 2026 aren't waiting until January to figure out their training strategy. They're securing budget now, locking in pricing, and ensuring their teams have the skills they need to win.

This Black Friday sale runs November 28 through December 5. After that, pricing returns to normal and these discounts disappear.

The question isn't whether you should invest in your team's development. The question is whether you want to pay full price or Black Friday pricing.

Ready to Transform Your Team?

Secure your seats or reach out to our team to discuss enterprise packages and custom training solutions.

Because your competitors are investing in their teams. The only question is: will you?

Sale ends December 5, 2025.