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SalesTeam2Win

Sales Team Training That Aligns with Demo Excellence

Give your sales team the proven methodology to collaborate effectively with pre-sales, participate strategically in demos, and accelerate deals with confidence.

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The Sales-SE Alignment Gap

Most sales teams show up to product demos without understanding the methodology their sales engineers learned. The result: AEs interrupt at the wrong moments, value propositions don't land, and deals stall.

Here's the problem:

  • Demo training teaches pre-sales how to present

  • Sales enablement trains sellers on discovery and closing

  • Almost no one teaches these teams how to work together during the moments that determine whether buyers move forward

That's the gap SalesTeam2Win fills.

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Sales Training Built for Demo Collaboration

SalesTeam2Win gives account executives and sales reps a preview of what their pre-sales partners learned in Demo2Win, so they know what to expect, how to participate strategically, and when to reinforce business value without interfering.

In this quick training, your sales team learns to:

  • Align with SE partners on methodology and approach

  • Speak the language of business impact, not product features

  • Contribute at the moments that matter most

The outcome? Seamless collaboration that drives better engagement and win rates.

Learn to motivate stakeholders
 

What Makes SalesTeam2Win Different


 Designed for Busy Sellers

45 minutes of micro-learning—not another multi-day certification. Focused on what matters: how to participate strategically in Demo2Win presentations without interfering with the methodology.

 Built for Collaboration

Your sellers learn the exact moments to contribute, what to prepare before demos, and what NOT to do during a Demo2Win presentation. The result is teamwork that makes every demo feel coordinated—because it is.

 Application-Based

Includes Win Plan creation exercise where learners collaborate with their SE partner on an actual upcoming demo. This ensures concepts get applied immediately to real opportunities in your pipeline.

Frameworks That Stick

The Value Pyramid and 2Win Structure are visual frameworks simple enough to recall during live customer interactions yet powerful enough to elevate how sellers connect capabilities to business outcomes.

 

Salesteam2Win Badge Hex 2025

 

The Results: Sales Training That Matters

Stronger Sales-SE Collaboration

Your team learns to support Demo2Win methodology rather than interfere with it. They understand the structure, know when to contribute, and recognize the moments that matter most.

More Compelling Demos

Account executives participate strategically using the 2Win Structure, reinforcing value propositions at precisely the right moments instead of feature dumping or interrupting technical walkthroughs.

Better Business Alignment

Through the Value Pyramid framework, your sales team masters how to connect product messaging across all organizational levels: from capabilities to measurable impacts to transformational outcomes.

Higher Win Rates and Deal Velocity

Teams that create and execute Win Plans for high-value opportunities don't just close more deals—they forecast more accurately, reduce sales cycle length, and win at higher rates. Why? Because sales and pre-sales are aligned on strategy, stakeholder engagement, and demo objectives before they ever walk into the meeting.

Build Confidence in Client Interaction

When your sales team understands the Demo2Win methodology, they show up to customer engagements with clarity about their role, confidence in their contribution, and the ability to adapt in the moment without derailing the presentation. This confidence is visible to buyers—and it matters.
 

How the Sales Team Training Works

 Learn the Methodology

Complete six focused modules (45 minutes total) that preview the Demo2Win methodology your pre-sales partners learned. Work through discussion prompts that connect concepts to your current opportunities.

 Master the Frameworks

Learn the Value Pyramid (how to speak value across organizational levels) and the 2Win Structure (how Demo2Win presentations flow and where your participation adds strategic value).

 Create Your Win Plan

Within 30 days, collaborate with a pre-sales partner to create a Win Plan for an actual upcoming demo. This strategic playbook aligns your team on stakeholders, value messaging, and demo objectives.

Execute with Confidence

Walk into customer demos with clarity about your role and confidence in your contribution. Know when to reinforce business value, how to connect capabilities to outcomes, and what to avoid.

Request a Detailed Overview and Agenda

Want to know what happens during a workshop? Or do you want us to send that information to your manager? We’ve got you covered – just click the button below.

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Frequently Asked Questions About Sales Team Training

Get Started with Sales Team Training

The gap between sales and pre-sales shows up in every demo. SalesTeam2Win closes it. Giving your sales team the frameworks to align with SE partners, participate strategically, and win more deals.

Ready to align your teams?

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Learn About Demo2Win for Pre-Sales