3 min read
6 Things You Should Say Other Than “Hope You’re Well” in a Sales Follow-up Email
2Win!: Sep 13, 2017 12:00:00 AM
2Win!: Sep 13, 2017 12:00:00 AM
2 min read
5 Reasons Your Sales Emails Get Ignored
2Win!: Aug 30, 2017 12:00:00 AM
Just about every successful company uses email marketing as a component of their overall marketing strategy, but few get it right on their first try....
1 min read
The Problem With Parking Lots
2Win!: Aug 29, 2017 12:00:00 AM
In the past you may have been taught about using something called a “Parking Lot” in a presentation or demo.
2 min read
Is Sales Discovery Passé?
2Win!: Aug 21, 2017 12:00:00 AM
We blame Alec Baldwin for this one. While he delivers a compelling scene in Glengarry Glen Ross, his advice to “always be closing” has ruined several...
2 min read
The Demo: A Competitive Judged Event!
2Win!: Aug 16, 2017 12:00:00 AM
Software demos are necessary if you want to truly bring in a win during the software sales process. Typically, a company’s inquiries will lead the...
2 min read
Authentic Is In! Why Sincerity Is Better Than Flash
2Win!: Aug 8, 2017 12:00:00 AM
Make no mistake: slickly presented sales messages can hit their mark on a huge swathe of our population. But at the same time, people know and...
2 min read
Whose Got the Ball? The Importance of a Shared Sales Playbook Between Sales & Presales
2Win!: Jul 31, 2017 12:00:00 AM
In the game of American football, some plays involve complex handoffs and fakeouts. These plays intend to give the team the maximum amount of gained...
2 min read
With Short Attention Spans, Timing and Pacing Is Everything in B2B Sales Demos
2Win!: Jul 26, 2017 12:00:00 AM
Timing is everything when you have a captive audience. People have limited time in their day, and with a more distractions than ever out there in the...
2 min read
Emotional Intelligence = Success
2Win!: Jul 18, 2017 12:00:00 AM
No factor can accurately predict personal success better than emotional intelligence.
