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Discovery for Qualification vs. Deal Shaping: A Framework for Buyer Motivation
Discovery isn't what's holding us back, it's how we're using it.
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Discovery isn't what's holding us back, it's how we're using it.
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Even with AI and endless data at our fingertips, we still make decisions with our emotions before logic.
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AI has changed how we capture information.
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The Irony of Efficiency Your AI note-taker is capturing every word. And that might be exactly the problem.
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The principles of discovery haven’t changed. But everything around it has.
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AI can do a lot for you before a meeting.
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Get the Replay
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Learn how to add your 2Win! Certification badge to your LinkedIn profile.
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When Preparation Becomes the Problem The goal of executive communication isn't to get through your slides – it's to get through to your audience.
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Picture this: you are in a conversation with an executive when they ask you a question with a familiar word or phrase, and without missing a beat,...