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Training Insights from Presales to Customer Success

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Your Guide to Handling Objections

4 min read

Your Guide for Handling Objections

Sales, presales, and client success professionals are routinely confronted with objections, tough questions, and customer concerns. These situations usually do not predominate client engagement, but their appearance may heighten emotion, and how you...

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4 min read

Applying Discovery

There are three steps to Applying Discovery:

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3 min read

2024 Trend Report for Presales and Enablement with James Kaikis

At DemoFestx West Coast, 2Win's VP of Operations, Chad Wilson, sat down with James Kaikis, a thought leader in solutions engineering training, to...

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2Win Home Office Set Up

4 min read

2Win's Gear Recommendations for Creating an Impactful Home Office Set-Up

Since 2020, many of us have transitioned to working from home. When it comes to working from home, it's important for you to create a workspace that...

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Creating Structure in Your Demos: The Tell-Show-Tell Method

4 min read

Creating Structure in Your Demos: The Tell-Show-Tell Method

Are you finding it challenging to create compelling, organized presentations that resonate with your audience? Tell-Show-Tell is a proven technique...

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5 min read

Choosing The Right Story for the Right Moment

Choosing the Right Story for the Right Moment Choosing the right story to share at the right moment is important to significantly impact your...

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6 min read

Business Storytelling Foundations: Step-by-Step Guide

At 2Win, we often say, "The only thing worse than never telling a story... is telling a bad one." Stories in a business environment should always be...

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3 min read

Discovery On-The-Fly with the CDIM™ Discovery Framework

Ideally, we should know what our client wants to see before the meeting starts. But it doesn't always work out that way. More demos are becoming...

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Woman giving man a handshake at 2Win's presales training for building their personal brand

3 min read

The Importance of Personal Branding in Presales & Sales Presentations

With all things being equal, it's not just what you present but how you connect with your audience that turns pitches into partnerships. In a world...

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Woman with headphones on virtual training with 2Win! Global

3 min read

What is Presales & How it Powers Business Growth

In a fast-paced world of technology SaaS, manufacturing or professional services, success hinges not only on the quality of your product but also on...

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