6 min read
2Win!: Mar 20, 2026 12:00:00 AM
Watch the Replay You Haven't Earned the Yes Yet Most salespeople are chasing "yes" before they've earned it. Chris Voss spent decades negotiating hostage situations. Kidnappers, terrorists, people with nothing to lose. His biggest lesson wasn't...
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6 min read
2Win!: Mar 16, 2026 12:23:02 PM
Somewhere in your pipeline right now, there's a deal that looks healthy. Your champion is engaged. The demo went well. Next steps are scheduled. Your...
6 min read
2Win!: Mar 4, 2026 10:59:12 AM
Your pre-sales team just crushed their Demo2Win training. They're structuring Tell-Show-Tells, nailing limbic openings, and showing with purpose....
3 min read
2Win!: Feb 22, 2026 11:59:59 PM
AI is everywhere in sales right now—and most teams are using it the exact same way.
6 min read
2Win!: Feb 20, 2026 12:00:00 AM
Watch the Video: Beyond the Bookshelf: Atomic Habits Every January, sales teams make the same promise. This is the year our demos finally change...
7 min read
2Win!: Feb 6, 2026 12:00:00 AM
"Can you just show them the software?"
6 min read
2Win!: Jan 30, 2026 4:53:39 PM
Two sales teams. Same product. Same quarter. Radically different results.
9 min read
2Win!: Jan 23, 2026 5:45:06 PM
Get the replay
4 min read
2Win!: Jan 16, 2026 12:00:01 AM
We've seen it before: An executive who first crushed it as an individual contributor, led high-performing teams as a manager, and earned their seat...
7 min read
2Win!: Jan 12, 2026 12:00:00 AM
From Beyond the Bookshelf: Watch our latest book review.
