6 min read
The Streisand Effect and Broken Demos
The Streisand Effect is why you should stop telling the audience that your demo is broken, because all you’re doing is drawing more attention to the fact that your demo is broken.
Read More
5 min read
Transforming a Good Demo into a Great Demo
Transforming a good demo into a great demo is key to driving your deals forward. Here are 9 tips to transform your demos.
8 min read
Embracing Demo Discovery “On-The-Fly”
Discovery “On-The-Fly” is when, for a variety of reasons, you have to run discovery in the same meeting as a demo. In this article, you’ll learn how...
4 min read
How to Lead Executive Conversations
Executive conversations can be tough. This framework can help you lead executive conversations in order to close more business.
2 min read
Emotional Resonance in a B2B Environment: How Do We Achieve Resonance With Stakeholders?
Emotional resonance is key to motivate buyers and help them get “across the bridge.” Here’s how to create emotional resonance in a B2B environment.
5 min read
Tell-Show-Tell: The Most Powerful Demo Technique
Tell-Show-Tell is one of the most powerful techniques a presenter can use in a software demo. This post is a conversation about Tell-Show-Tell...
3 min read
5 Critical Sales Discovery Mistakes and How To Avoid Them
Making mistakes during sales discovery can be the difference between an impactful demo, or a demo that falls flat. Here are 5 critical sales...
9 min read
Surprise! Can you Demo…
Proper discovery is important for a million reasons, but the one we’re going to focus on today is how discovery dictates what you cover in each demo....
3 min read
Accelerate your Deal Velocity with a Modern Demo Process
Accelerating your deal velocity requires a modern demo process. Read on to learn how you can accelerate your deal velocity with these tips from Bob...
